Recording during the Bubble? Which Bubble?A. Who is Willy Show?1. They named him that because he wouldn’t show up to his meetingsWho is BTW Mixerman?A. agrees with long volatility/long tail view of the music business.What are some roles from Business College “Management Theory”?A. Don’t confuse this with band managementsB. First Rule of Management: No meetings! Meetings are toxicC. Some other rulesmemorize a date1. set a time, when it rings meetings over. period2. invite as few people as possible3. always have a clear agenda4. begin with a specific problem5. meet at the site of the problem instead of a conference room, point to real things and suggest real changes6. end with a solution make someone responsible for implementing itwhat is P.O.L.C.A?A. Planning = process of setting goals, developing strategies, and outlining tasks and schedules to accomplish the goalsplanning is the big pictureB. Organizing = Arranging elements into a purposeful order or structure; assembling required resources to attain objectivesarranging and having proper amplifiers on handarranging the equipment on the tractor trailer so it comes out in proper ordermaking sure the website has all press and promotion material easily accessible to reporters and promotersmaking sure the website has the correct technical specifications for live showsC. Leading = positively influencing others to achieve mutually satisfying goals.keyword: “positively”D. Controlling = the formal, information-based routines and procedures used to maintain or alter patterns in activitiesso information based routines and proceduresmuch rarer than you thinkclassical example: stage plotE. Adapting = to make suitable to changing requirements or conditions; adjust or modify fittingly.What are two of the most difficult skills?A. Leading = just because you have a title doesn’t make you a leader; you earn that title.B. Adapting = learned by dealing with the challenges put in front of you1. Reality is not paid to plan, organize and control; rather, org. wants to see how well you lead and adapt.What is Strategic and tactical?A. New record release strategy.“Sell as many records a possible”“Get a lot of radio, press and publicity”Concerts in 25 key markets in first 6 weeks of record release.Reviews and previews in 25 key market weeklies, dailies and blogs.Reviews and previews in at least 3 top national magazines.Events, interviews, airplay, in-station visits with top 15 AAA radio stations.Build a fan based street team.Make in-roads into the country market.B. TacticalRouting the tour with agent.Get strongest cities on weekendA. merchandise specialist-he can be short volatility because there is only a specific number of people at a show1. He has a ceiling on how much he can sellB. But it depends on how you look at it, Vernon is similar to agents and agencies (it is hard to tell if they are short or long votality)1. He gets a % of gross-longish2. Flat fee or salary-shortish3. A single show-shortish4. If he attaches himself to an artists career-long volatilityC. Not every occupation fits short or long volatility, it can be a mixWhat is a per head?A. Per head=gross merch sales/attendanceB. The sale of merch varies from band to band1. $1 per head/per show is a low figure2. $10 per head/per show is a great figure1. this is not a worthwhile activity for highly paid professionals but it might be worthwhile if your normal wage is very low, otherwise it’s better to specialize2. If you’re a eye surgeon it doesn’t make sense to raise chicken because you make more money performing surgeryDoes new music really suck? Do kids these days really listen to noise? Was music really better in the days of non-ironic mustaches(1967-late 70s)-most of the men in band had mustaches ?What happened when large scale piracy became available? Did the quality of music change? Once one critic says a album is good every credit says it’s goodMusic “depreciates”On average songs become less popular and are played less often as they get olderWaldfogel asks: if you “control” for that average rate of depreciation, what happens?Song comes out in 1993 by 1996 it is not played on the radio but sometimes songs don’t decay as fast as other songsCan we measure that depreciation and see if songs from a certain era are more popular2 ways music depreciates: years since album released its album as gold and salesMeasured two ways the “vintage” of songs played on the radiosongs that came out in 2005 are more likely to play on the radio than songs from 19990“control” or offset with the expected rate of depreciation...given the age of a song it turns out that the songs from 1965 to 1979 seem to be played more often than they shouldwhen you adjust for expected depreciated you see songs from 1965 hold up better than songs from 1999What occurs around 1999?A whole host of technological changes (not just p2p filesharing).The good isn’t necessarily caused by Napster nor is all the bad attributable to Napster.There was a gatekeeper that allowed your music to go outBump in the quality in the music because anyone can put music out now6 country hits mashupall the songs sound very similarevidence that songs sound the sameWhos is Ekvall & Ryhammar and what six elements did they come up with?Ekvall & Ryhammar (1999) expanded thinking on organizational creativity by postulating six psychological conditions that described the behaviors, attitudes and feelings common to creative environments. An instrument developed by Ekvall & Ryhammar (1999) tested the following organizational dimensionswhich companies were the most creative organization at innovating, proving great value to their shareholders…6 elements1. Meaningful and challenging work accomplished by individuals to whom survival of the organization is important;2. Employees have the freedom to engage in high levels of interpersonal interaction and take initiative unencumbered by rules;3. Ideas and change initiatives are supported and encouraged in an environment where listening is valued;4. A trusting environment supports risk taking without fear of reprisal and ridicule if ideas fail;5. Open debate occurs in an atmosphere characterized by equality, harmony, friendliness, and a disregard for prestige;6. Opportunities exist for concrete experimentation and risk taking in an environment accepting of uncertainty.Defining Chaoswhen they say chaos don’t really mean chaosHow is UGA supposed to be organized-it looks