I. Recording during the Bubble? Which Bubble?II. BTW MixermanIII. Business College “Management Theory”IV. Introduction and Overview Bob VandenbergV. P.O.L.C.AVI. Two of the most difficult skillsVII. StrategicVIII. TacticalI. Recording during the Bubble? Which Bubble?A. Who is Willy Show?1. They named him that because he wouldn’t show up to his meetingsB. Who is Lance?C. Who is “Cotton” or dumbass?D. How is mixerman losing control? Control has a very specific meaningE. how does he attempt to regain control?II. BTW MixermanA. agrees with long volatility/long tail view of the music business.“Discographies are the name of the game in this business. The deeper and hotter your discography is, the better .The recording biz is basically a small controlled lottery .The more albums I work on in the course of a year, the more lottery tickets I have in my possession. The more lottery tickets, the more chances of a hit. Once you have a hit, you get even more lottery tickets. (Matthew effect) I just hope I didn't get the piece of paper with the black spot on it, as I have a marked aversion toward being stoned to death.”B. LongTail/LongVolatility Strategymany small “bets” that rarely pay off.upside must be unlimited and of a “wild” variety/ “wild” payouts on successful “bets”low overhead / “bets” are inexpensive or acquired free in the course of other activities.III. Business College “Management Theory”A. Don’t confuse this with band managementsB. First Rule of Management: No meetings! Meetings are toxicC. Some other rulesmemorize a date1. set a time, when it rings meetings over. period2. invite as few people as possible3. always have a clear agenda4. begin with a specific problem5. meet at the site of the problem instead of a conference room, point to real things and suggest real changes6. end with a solution make someone responsible for implementing itIV. Introduction and Overview Bob VandenbergA. Thinking 6 to 7 years out and regardless of your major, assume that you are an excellent performer in your job. What do you think the organization is going to offer you as reward for that performance?1. Promotion to management!V. P.O.L.C.AA. Planning = process of setting goals, developing strategies, and outlining tasks and schedules to accomplish the goalsplanning is the big pictureB. Organizing = Arranging elements into a purposeful order or structure; assembling required resources to attain objectivesarranging and having proper amplifiers on handarranging the equipment on the tractor trailer so it comes out in proper ordermaking sure the website has all press and promotion material easily accessible to reporters and promotersmaking sure the website has the correct technical specifications for live showsC. Leading = positively influencing others to achieve mutually satisfying goals.keyword: “positively”D. Controlling = the formal, information-based routines and procedures used to maintain or alter patterns in activitiesso information based routines and proceduresmuch rarer than you thinkclassical example: stage plotE. Adapting = to make suitable to changing requirements or conditions; adjust or modify fittingly.VI. Two of the most difficult skillsA. Leading = just because you have a title doesn’tmake you a leader; you earn that title.B. Adapting = learned by dealing with the challenges put in front of you1. Reality is not paid to plan, organize and control; rather, org. wants to see how well you lead and adapt.VII. StrategicA. New record release strategy.“Sell as many records a possible”“Get a lot of radio,press and publicity”Concerts in 25 key markets in first 6 weeks of record release.Reviews and previews in 25 key market weeklies, dailies and blogs.Reviews and previews in at least 3 top national magazines.Events, interviews, airplay, in-station visits with top 15 AAA radio stations.Build a fan based street team.Make in-roads into the country market.VIII. TacticalA. Routing the tour with agent.Get strongest cities on weekendMBUS 3000 1st Edition Lecture 16Outline of Last Lecture Outline of Current Lecture I. Recording during the Bubble? Which Bubble?II. BTW MixermanIII. Business College “Management Theory” IV. Introduction and Overview Bob Vandenberg V. P.O.L.C.A VI. Two of the most difficult skills VII. Strategic VIII. Tactical Current LectureI. Recording during the Bubble? Which Bubble?A. Who is Willy Show? 1. They named him that because he wouldn’t show up to his meetings B. Who is Lance?C. Who is “Cotton” or dumbass? D. How is mixerman losing control? Control has a very specific meaning E. how does he attempt to regain control? II. BTW MixermanA. agrees with long volatility/long tail view of the music business. - “Discographies are the name of the game in this business. The deeper and hotter your discography is, the better .The recording biz is basically a small controlled lottery .The more albums I work on in the course of a year, the more lottery tickets I have in my possession. The more lottery tickets, the more chances of a hit. Once you have a hit, you get even more lottery tickets. (Matthew effect) I just hope I didn't get the piece of paper with the black spot on it, as I have a marked aversion toward being stoned to death.” These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.B. LongTail/LongVolatility Strategy - many small “bets” that rarely pay off. - upside must be unlimited and of a “wild” variety/ “wild” payouts on successful “bets” - low overhead / “bets” are inexpensive or acquired free in the course of other activities. III. Business College “Management Theory” A. Don’t confuse this with band managements B. First Rule of Management: No meetings! Meetings are toxicC. Some other rules memorize a date 1. set a time, when it rings meetings over. period2. invite as few people as possible 3. always have a clear agenda 4. begin with a specific problem 5. meet at the site of the problem instead of a conference room, point to real things and suggest real changes 6. end with a solution make someone responsible for implementing it IV. Introduction and Overview Bob Vandenberg A. Thinking 6 to 7 years out and regardless of your major, assume that you are an excellent performer in your job. What do you think the organization is going to offer you as reward for that