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UGA MBUS 3000 - Intro to long tail long volatility theory of the Music Business
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Rock Scene Prosopography:Musictown music venues sold 130,137 tickets last yearMusictown based bands sold 187,598 tickets last yearCreating more ticket sales than they are consumingA rock scene is a net exporter of concerts (technically concert tickets)Oakland CA, Net exporter of concerts?Very few concerts in Oakland but many bands live thereUS Rock Scenes 1965>nowRock Prosopography- historical, not predictiveBands can form anywhereRock bands have an ecosystemAll cities have professional musicians and some activity, but a rock scene is a net exporter.---success or historicalSome famous Rock Scenes..West Hollywood/Laurel Canyon- 1966-68Haight Ashbury, San FransiscoBoston, MA- Boss town soundMarin County (north of sanfran)CBGB’s, The Bowery NYCAustin, TX- Willie NelsonAthens, GA- jam bandsHollywood- “Hair Metal”Seattle, WA- Nirvana, GrungeRock Scene HistographyConventional ExplanationsEmigrationTolerance/Intolerance“Great Man” Theory- looking at the artists like they could change history…things being born from something else. Just fantasy.Missing PiecesRock Bands are economic entitiesEconomic factors allow rock bands to thriveRock Scene Neighborhood ComponentsRock Scene Neighborhood RequiremntsCheap housingPlace to rehers-access to electricityIndifference to noiseAccess to employmentAccessibility to gigs60-90 mins transport to multiple gigs (need to stay over night places)Conclusion: Rock Scenes depend on “Transitional Neighborhoods that have lost their old purpose and not yet gained a new one.”Intensity of rock scene is inversely related to value of propertyEx: used to be silicone valley, but not anymore because it is very expensiveHaight Ashbury, San Fransisco 1966-69The foundational text for the music industryThe venues, bands and audience arose without established support and became self-sustainedAs new bands and fans moved to San Fransisco, more and better bands aroseWhy Haight Ashbury?A residential neighborhood, built after 1906 earthquakeFamilies moved to the suburbs post ww2Became student housing for San Fran State college locateted in Buchanan StSF State moves across town in 1959Ne’er to finish grad students were a link between dt and hipstersMulti story Edwardian row houses ideally suited for communal bandWhy San Fran?Tolerant town, fair weatherNext door to Fillmore districtUnique factor: Dance permitsMBUS 3000 1st Edition Lecture 1Outline of Last Lecture I. Went over the syllabusOutline of Current Lecture II.Rock Scenes in the 20th century III. Haight Ashbury Current Lecture Rock Scene Prosopography:- Musictown music venues sold 130,137 tickets last year- Musictown based bands sold 187,598 tickets last year- Creating more ticket sales than they are consuming A rock scene is a net exporter of concerts (technically concert tickets) Oakland CA, Net exporter of concerts?- Very few concerts in Oakland but many bands live there US Rock Scenes 1965>now- Rock Prosopography- historical, not predictive- Bands can form anywhere- Rock bands have an ecosystem- All cities have professional musicians and some activity, but a rock scene is a net exporter.---success or historical Some famous Rock Scenes..- West Hollywood/Laurel Canyon- 1966-68- Haight Ashbury, San Fransisco- Boston, MA- Boss town sound- Marin County (north of sanfran)- CBGB’s, The Bowery NYC- Austin, TX- Willie Nelson- Athens, GA- jam bands- Hollywood- “Hair Metal”- Seattle, WA- Nirvana, GrungeThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Rock Scene Histography- Conventional Explanationso Emigrationo Tolerance/Intoleranceo “Great Man” Theory- looking at the artists like they could change history…things being born from something else. Just fantasy. - Missing Pieceso Rock Bands are economic entitieso Economic factors allow rock bands to thrive Rock Scene Neighborhood Components- Rock Scene Neighborhood Requiremntso Cheap housingo Place to rehers-access to electricityo Indifference to noiseo Access to employmento Accessibility to gigs 60-90 mins transport to multiple gigs (need to stay over night places) Conclusion: Rock Scenes depend on “Transitional Neighborhoods that have lost their old purpose and not yet gained a new one.”  Intensity of rock scene is inversely related to value of property- Ex: used to be silicone valley, but not anymore because it is very expensive Haight Ashbury, San Fransisco 1966-69- The foundational text for the music industry- The venues, bands and audience arose without established support and became self-sustained- As new bands and fans moved to San Fransisco, more and better bands arose Why Haight Ashbury?- A residential neighborhood, built after 1906 earthquake- Families moved to the suburbs post ww2- Became student housing for San Fran State college locateted in Buchanan St- SF State moves across town in 1959- Ne’er to finish grad students were a link between dt and hipsters- Multi story Edwardian row houses ideally suited for communal band  Why San Fran?- Tolerant town, fair weather- Next door to Fillmore district- Unique factor: Dance permitsEnd Result: The Haight became unlivable, mainly due to


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