COMM 318 1st Edition Lecture 22Outline of Last Lecture I. Resistance PersuasionOutline of Current Lecture II. Groups & Small GroupsCurrent LectureCONFORMITY & GROUP INFLUENCE I. Norms & ConformityA. norms: expectations held by a group about what is good/bad or right/wrong1. socially constructed2. these vary depending on the group3. explicit norms: written or discussed4. implicit norms: unwrittenB. Asch’s (1956) Conformity Experiments 1. no group disagreement: 100% right 2. conformity effecta) when you were against the groupb) 75% of people gave the wrong answer at least once 3. 10% agreed with group on almost every trial 4. members conform for two reasonsa) likingb) perceived group to me more informed5. conformity is important even in small groupsa) conformity in groups of 3 or 4 as likely as in larger groups6. the strength of an ally:a) a single nonconformist reduced conforming behavior by 75%C. the “whys” of conformity1. group locomotion: we are motivated to achieve group goals 2. social comparison: we make judgements about ourselves by comparing ourselves to others 3. consistency: uncomfortable to go against a liked group D. conformity in action1. social proof a) we tend to see action as appropriate when others are doing itb) especially when uncertain 2. deindividuationThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.a) less focus on self—see one’s self as member of group and not distinct individualb) size of group can lead to great deindividuation-mob behavior 3. social loafinga) in groups, people may not try as hard when working aloneb) explanations:(1) don’t expect our efforts to lead to personally valued outcomes(2) people suspect that others are loafing and do the same “sucker effect”(3) people try to benefit from others’ efforts, when possible 4. cultsa) famous cults:(1) 1978: Jim Jones and 900 followers commit mass suicide (2) 1993: David Koresh and 80 followers die in a shootout with the BATF in Waco, TX(3) 1997: 39 members of “Heavens Gate” commit suicide following the Hale-Bopp comet b) indoctrination occurs in 4 stages:(1) softening up stage: befriended and invited to meetings(2) compliance: experiment with behaviors requested by cult (3) internalization: consider some of the cult beliefs more acceptable (4) consolidation: become loyal and demonstrate allegiance
View Full Document
Unlocking...