COMM 318 1st Lecture Lecture 25Outline of Last Lecture I. Sequential Request TechniquesOutline of Current Lecture II. Ethics & Persuasion Current LectureETHICS & PERSUASIONI. Is Persuasion Unethical?A. virtually any act of communication can be seen from a moral point of viewB. the means of persuasion themselves are ethically neutral C. persuasion is not manipulationD. persuasion does involve affecting othersE. persuasion can be used for pro-social causesF. persuasion can be used for anti-social causes II. Approaches to EthicsA. ends versus means (does the outcome justify the means)B. consequentialism1. weighing benefits and limitations2. which actions produce greatest good or least bad C. Machiavellianism1. whatever the persuader can get always with, constrained inly by law 2. people deserve what they get D. egalitarianism1. treat other people the way you want to be treated E. free market ethics1. buyer beware2. responsibility placed on receiversF. deontological 1. inherent rightness or wrongness of the persuaders intent III. Persuasion as a ToolA. as a tool, persuasion can be used for good or bad 1. fear: trying to convince young adults not to start smoking vs. threatening to demote an employee for refusing to falsify records2. ingratiation: trying to cheer up a depressed friend vs. lavishing attention on dying relative in order to inherit his/her money B. ethics of fear appealsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.1. when using a fear appeal, fear control is always possible2. some have argued that we have become a “culture of fear”a) media and other persuaders have bombarded
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