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UA COMM 318 - Guilt
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COMM 318 1st Edition Lecture 17 Outline of Last Lecture I. Emotion & PersuasionOutline of Current Lecture II. GuiltCurrent LectureGUILTI. Definition A. the dysphoric feeling associated with the recognition that one has violated a personally relevant or moral standardB. the realization that one has transgressed from a moral, social or ethical principleC. the feeling that we are responsible for some wrongdoing II. BackgroundA. aroused when people’s behavior in incongruent with their perception of appropriateconduct B. arises as a product of our actions; action with social implicationC. guilt arouses a “me” reaction1. people interpret guilt as having violated one’s internal standard is having caused harm to another person2. guilt is a social emotionD. guilt has an action tendency1. when people experience guilt, they desire to manage their negative affect-atone for their mistake III. Guilt vs. ShameA. guilt occurs in response to EXTERNAL events (others)1. guilt is something that happens between people rather than just inside of themB. shame results from INTERNAL events (ourselves)IV. Functions of GuiltA. three broad functions in social relationships:1. motivates relationship-enhancing patterns 2. redistributes emotional distress within the dyad3. operates as an interpersonal influence tactic/technique V. Methods of Eliciting GuiltA. most often used techniques for eliciting guilt from others:1. role obligation (implying they are not doing their job)2. relationship obligation (implying they are not a real friend, lover, etc.)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.3. nature of things (calling on a former commitment; i though you wanted better grades this semester)4. sacrifice (calling attention to your sacrifice without their help; i’ll just walk since you can’t drive me) 5. debt (implying that they are not fulfilling a debt; what about all the times I have done something for you?)VI. Guilt in Persuasive AppealsA. negative state relief model1. one explanation for the persuasive function of guiltB. people will be persuaded when:1. they feel negative affect 2. there is no other way to reduce the negative affect3. complying will lead to feelings of relief from the negative affect C. an effective persuasive appeal using guilt must:1. arouse guilt by pointing out a violation2. show that retributions may be made through adopting an attitude or


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UA COMM 318 - Guilt

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