MKT 300 1nd Edition Lecture 26 Outline of Last Lecture XLVI Chapter 17 Terms XLVII Chapter 17 Concepts to Apply Outline of Current Lecture XLVIII Exam Prep XLIX Final Exam L Grades LI Topics From Prior Chapters Current Lecture XLVIII Exam Prep Review and answer topics found at end of chapter notes Review Lecture Notes Know the terms and how they are applied Review pricing videos you need to know the math Fair game from first half see topic list XLIX Final Exam Check Room in advance Do not enter until you have been checked in go early Bring ID and be prepared to show your calculator only the basic calculator is allowed Bring No 2 pencils and a small eraser Fill back to front Every other seat No Notes books no baseball hats ear buds etc Exam will start promptly allow about 100 minutes 2 parts 60 multiple choice 2 pt Q second part 6 questions 5 pt each Research 30 minutes for the last 6 questions In the event of a sudden illness or accident notify us as soon as possibly Exam grades will be posted please wait for the announcement on the course homepage Final grades will not be posted but I will announce when they are submitted on the homepage along with an explanation of how to find them These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute If something weird like a cancellation happens look at Learn UW L Grades Distribution is determined after the final I add extra credit to total score after distribution is determined This will lift about 5 10 of the class to the next highest grade Please do not ask for an exception o the grade calculation everyone is subjected the same rules Keep copy of your scores you must submit your scores and calculations to challenge a grade I will not check a grade discrepancy without seeing your math Project grades and discussion participation grades visible in grade book at 12 30 a m Monday Dec 15th Final exam grades Noon Dec 21 Final Grades midnight December 22 Look for posting announcements on Learn UW before emailing TAs or prof Exam date and time is Monday Dec 15 started at 2 45 p m Try to arrive between 2 30 2 40 LI Topics from prior chapters Ch 1 how is customer satisfaction linked to marketing concept Ch 1 what are top micro and macro concerns about marketing Ch 2 Why should marketer plan Component of a plan Ch 2 what is relationship between SWOT and marketing plan Ch 3 How does monopolistic competition differ from pure competition Ch 4 How does segment differ from a target Ch 4 what is the function of a product space map Ch 5 How does the amount of effort your target will put into their decision to buy impact the marketing strategy Ch 7 what are common quantitative research techniques When are they sued Ch 10 How do product classes affect place Ch 10 Give example of horizontal and a vertical arrangement What are legal implications for each Ch 10 What determines ideal market exposure and what are the three major exposure strategies and when would each be used Ch 11 what are some of ethical issues involved w global supply chains pricing promotion and product Ch 12 How does Stockturn and mark up factor into retail strategies Ch 8 9 13 15 16 17 Dec 8 Lecture see review questions at end of chapter notes