t207 final exam study guide 12 17 2013 Origins of the movie industry the breakup of the Hollywood Star System and what replaced it Master Switch 63 73 86 98 157 162 167 205 06 217 37 The earliest organized groups of the industry and why Film patent trust vs the pirates o Pirates Europeans o Trust Dissolved in 1916 Broke antitrust laws by No imports Limited lengths No star actors How the studios formed and what business tactics they used Pirates o Tried to get risk factors eliminated Vertical integration Production distribution exhibition What basic actions by the government altered the balance Hollywood s Road to Riches 15 32 33 62 The Windows model of releasing content at the highest value distribution forms then slowly releasing it in other forms THIS TOPIC IS VERY IMPORTANT Best theaters in the best city Next best pre release theaters in the city s downtown o Next best in next best cities Broader urban coverage Neighborhood theaters in bigger metro areas Only after it runs in larger cities does more places get it o Distributed this way bc of price What the studios are and what they do production Broadcasting Cable and Satellite Master Switch 178 186 207216 The early power structure of TV broadcasting who what they did what was the end result Acquired properties to horizontally and vertically integrate Companies use their market power to set up and dominate single networks The start of cable and its consequences on content diversity and control competition When satellite appeared it really transformed the industry so what were the consequences of satellite on cable and broadcasting in addition to its own eventual form of direct to consumer distribution in the 1990s Textbook Advertising What are broadcast networks and affiliates Have an idea about how the networks and affiliates have created different types content sharing and distribution agreements and different of ways to insert advertising in that programming Also understand what a local independent broadcast TV station is Know what CPMs Ratings and Shares are Look up the definitions Know how demographics psychographics and genres all interrelate to the above advertising concepts Video Games Special Report on Video Games The Economist User demographics and how they connect to the different types of games on different systems The range of different gaming systems consoles portable gaming units computer games browser games app games for smartphones and tablets The different business models for different game types both Issac and I touched on these issues this part was the intro to the diversity of business models online On which technologies do the video game devices depend Check the powerpoints this part was the intro to the diversity of technological factors influencing all online media How broad is video game competition getting across devices and why What functions do these game playing systems increasingly perform for their users Where might this industry be headed Intro to convergence of devices The Internet and New Media Technologies Master Switch 255256 269 298 The juxtaposition of the stories of Apple Google and Microsoft to the history of telecom Covered in the rest of the book The basic concepts covered in this section related to many of the points we made in our new media discussions The Long Tail pp 15 26 27 40 52 57 The what why and how of the Long Tail make sure you understand the basics and the PowerPoints on this topic because they relate to all of the modern media industries What are niches and where do they appear Now everywhere The Economist Special Report on Social Networks pp 1 12 18 19 The Economist Nov 16 2013 Know the basic types Know the business models and revenue streams Understand how network effects play a dominant role in shaping this industry The effect that one user of a good or service has on the value of that product to other people When present the value of a product or service is dependent on the number of others using it Think about the media use patterns and how they relate to devices Have a sense of the grater issues triggered by social media including the idea that we create our own media now and that there are tremendous privacy concerns How does technology change this industry think about the transitions before and after smartphones and apply them to new tech Powerpoint topics Online video Privacy Privacy Privacy and the rights of publicity and trademark rights Content regulation General know the three levels Broadcasting why is it different and how do the three levels get mapped onto it Industry self regulation which ones do it are there problems with these systems Internet regulation why is it so hard to apply privacy publicity and content regulation to this form of internet distribution The core strategies powerpoint slide Rise of the Creative Class 67 82 102 115 What it takes to work in the telecommunications and media industries The patterns and skill sets of those who work in information industries generally Master Switch 299 319 View this chapter as a review of everything and save it until the last Still very much in play A basic understanding of what copyrights and patents are 12 17 2013 12 17 2013