IUB TEL-T 207 - T207 Lectures (23 pages)

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T207 Lectures



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T207 Lectures

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Pages:
23
School:
Indiana University, Bloomington
Course:
Tel-T 207 - Intro to Telecom Indust & Mgmt

Unformatted text preview:

T207 08 27 2013 8 27 Introduction to Telecommunications Industries Management What is telecommunications Ways of defining it o Definitions of the words o Historical context within department o Educational goals for you Media arts and science department Industries Tcom media constantly evolve Video games Video tv movies Telegraph Telephone Books Comics Radio Satellites o Radio o Internet Porn o Social media The internet what is it trending toward Google To organize the world s information and make it universally accessible and useful What a business model The ability to gain access to both good and bad is ever increasing With advances in technology we are seeing the early stages of much more dynamic things Day 2 8 29 Preliminary options for business research fb aol google Disney Comcast sony Viacom clear channel Nielsen apple at t music movie television video games social media information dist tcom Basic business analysis Company s business model and history Profits revenues costs What is sold business or service Does it change Does adoption matter Who wants it and why Does it require infrastructure or a network Does it require other complementary products Are there economies of scale Competitors Direct competitors Indirect competitors how indirect o Degree of substitutability Different strategies o Price style and branding functional differences supply and distribution chain differences Customers battleground Demographics o Age socio economic status region education etc o Business vs individuals Psychographics o Culture attitude style values beliefs etc o Previous purchases Legal issues ip regulatory other Intellectual property o Patents copyrights trademarks trade secrets Competition regulation Torts suing someone o Privacy publicity product consequences etc Cultural issues Attitudes towards products and competitors products Cultural integration Cultural consequences Technological issues Evolution of product o Cost dynamics o Functionality and quality Adoption



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