IUB TEL-T 207 - t207 notes (44 pages)

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t207 notes



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t207 notes

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Pages:
44
School:
Indiana University, Bloomington
Course:
Tel-T 207 - Intro to Telecom Indust & Mgmt

Unformatted text preview:

10 07 2013 Lecture 1 Outline of Last Lecture I No Previous Outline this was the first lecture Outline of Current Lecture II Distribution of Signals or Media in Telecommunications III Basic Telecommunications IV Miscellaneous Telecommunications V Internet Telecommunications Current Lecture Distribution of Signals or Media in Telecommunications o Satellites o Radio o Internet Basic Telecommunications o Video Games o Telephone o Books o Video TV Movies o Telegraph o o o o o o o Comics Music Miscellaneous Telecommunications Pornography Social Media Internet Telecommunications Google is the biggest company in this media form Internet is like Pandora s Box Ever increasing Useable by everyone no matter what their age Lecture 2 Outline of Last Lecture I Distribution of Signal or Media in Telecommunications II Basic Telecommunications III Miscellaneous Telecommunications IV Internet Telecommunications Outline of Current Lecture V Basic Business Brief Tips VI Telegraph History Business Model Current Lecture Basic Business Brief Tips o The Company s Business Model Profits Revenues Costs Does it change over the course of time Does it require complimentary goods Example Xbox console and games o The Competitors Direct vs indirect Degree of substitutability Each competitor will have different strategies o Customers the real battleground Demographics Psychographics Culture attitude style values beliefs etc Previous purchases o The Legal Issues Intellectual property Patents copyrights trademarks trade secrets etc Competition regulation Some markets have to be regulated o o o o Torts Privacy publicity product consequences etc The Cultural Issues Attitudes towards products and competitor s products Cultural integration Cultural consequences Example For Facebook the 55 demographic is growing The Technological Issues Evolution of product Cost dynamics Functionality and quality Adoption patterns Complimentary products Their evolution Telegraph History Business Model Could only send stuff



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