MKT 300 1nd Edition Lecture 21 Outline of Last Lecture XXXVII Chapter 13 Terms XXXVIII Chapter 13 Concepts to Apply Outline of Current Lecture XXXIX Kohl s Speaker Current Lecture Kohl s Speaker Kevin Mansell Chairman President CEO Marketing strategy savings They sell discretionary products difficult to sell when the recession of 2008 happened Kohl s has always focused on families But the definition of family has changed over time 5 Pillars Amazing Products Easy Experience Personalized Connection o A big change o They have been investing on this recently o Delivering personalized experiences requires great data Incredible Savings Winning Teams Target comes to see national brands at good price Goal get them to come back for the same experience These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Personal proximity based offers
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