Understanding Global CulturesSlide 2Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Cultural MetaphorsSlide 11Slide 12Slide 14UnderstandingGlobal CulturesMalaysiaPetronas Towers, MalaysiaCesar Pellihttp://www.klcc.com.my/Showcase/PTT/ps_ptt_cesar.htmWeber Music Hall, University of Minnesota Duluthfile:///C:/www/anth1604/Malaysia_Killing.htmlhttp://www.duluthsuperior.com/mld/duluthtribune/9420925.htmCultural Metaphors “Cleft National Cultures”Ch. 15 The Malaysian Balik KampungCh. 16 The Nigerian MarketplaceCh. 17 The Israeli Kibbutzim and MoshavimCh. 18 The Italian OperaCh. 19 Belgian LaceCultural Metaphorsfour generic types of cultures, plus “Cleft National Cultures”•one in which the subcultures of the diverse ethnic groups are difficult to integrateCultural MetaphorsUnit of analysis in the book = the nation or national cultureOther “units of analysis” may include:one person (e.g., Paul Buffalo)the family (e.g., Strodtbeck)the communitya regiona cultureCulture Countsand it counts quit a bitGeert Hofstede (1991)IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p.
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