Understanding Global CulturesSlide 2Slide 3Four Generic Types of CulturesFig. 1.2. Four Generic Types of Cultures (p. 15)Slide 6Slide 7Slide 8Slide 9Cultural MetaphorsSlide 12Slide 13UnderstandingGlobal CulturesThailandFour Generic Types of Cultures2. Vertical Collectivism / Authority Ranking CulturesCh. 02 The Thai KingdomCh. 03 The Japanese GardenCh. 04 India: The Dance of ShivaCh. 05 Bedouin Jewelry and Saudi ArabiaCh. 06 The Turkish CoffeehouseCh. 07 The Brazilian SambaCh. 08 The Polish Village ChurchCh. 09 Kimchi and KoreaFig. 1.2. Four Generic Types of Cultures (p. 15)POWER DISTANCE INDIVIDUALISM COLLECTIVISMLow(horizontal)High(vertical)EqualityMatching(interval)Community Sharing(nominal) MarketPricing(ratio)Authority Ranking(ordinal)Four Generic Types of Cultures2. Vertical Collectivism / Authority Ranking Culturesauthority rankingfound in large parts of Asia, Africa, and Latin Americainvolves a psychological relationship between the leader or leaders and all others in the cultureFour Generic Types of Cultures2. Vertical Collectivism / Authority Ranking Culturesfrequently, such a culture is symbolized not by the handshake, which reflects equality, but by different forms of bowingFour Generic Types of Cultures2. Vertical Collectivism / Authority Ranking Culturesthere is a dynamic, two-way relationship between subordinates and leaders in authority ranking cultures•although the leaders receive more rewards, they are responsible for safeguarding the livelihoods of subordinatesCultural MetaphorsUnit of analysis in the book = the nation or national cultureOther “units of analysis” may include:one person (e.g., Paul Buffalo)the family (e.g., Strodtbeck, see later)the communitya regiona cultureCulture Countsand it counts quit a bitGeert Hofstede (1991)IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)Cultural Metaphors “Metaphors are not
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