Understanding Global Cultures Thailand Four Generic Types of Cultures 2 Vertical Collectivism Authority Ranking Cultures Ch Ch Ch Ch Ch Ch Ch Ch 02 03 04 05 06 07 08 09 The Thai Kingdom The Japanese Garden India The Dance of Shiva Bedouin Jewelry and Saudi Arabia The Turkish Coffeehouse The Brazilian Samba The Polish Village Church Kimchi and Korea Fig 1 2 Four Generic Types of Cultures p 15 INDIVIDUALISM COLLECTIVISM Low horizontal Equality Matching Community Sharing interval nominal High vertical Market Pricing Authority Ranking POWER DISTANCE ratio ordinal Four Generic Types of Cultures 2 Vertical Collectivism Authority Ranking Cultures authority ranking found in large parts of Asia Africa and Latin America involves a psychological relationship between the leader or leaders and all others in the culture Four Generic Types of Cultures 2 Vertical Collectivism Authority Ranking Cultures frequently such a culture is symbolized not by the handshake which reflects equality but by different forms of bowing Four Generic Types of Cultures 2 Vertical Collectivism Authority Ranking Cultures there is a dynamic two way relationship between subordinates and leaders in authority ranking cultures although the leaders receive more rewards they are responsible for safeguarding the livelihoods of subordinates Cultural Metaphors Unit of analysis in the book the nation or national culture Other units of analysis may include one person e g Paul Buffalo the family e g Strodtbeck see later the community a region a culture Culture Counts and it counts quit a bit Geert Hofstede 1991 IBM study demonstrated that national culture explained 50 of the differences in attitudes in IBM s 53 countries p 5 Cultural Metaphors Metaphors are not stereotypes Why
View Full Document
Unlocking...