DOC PREVIEW
UGA ADPR 3850 - Goals and Objectives
Type Lecture Note
Pages 5

This preview shows page 1-2 out of 5 pages.

Save
View full document
View full document
Premium Document
Do you want full access? Go Premium and unlock all 5 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 5 pages.
Access to all documents
Download any document
Ad free experience
Premium Document
Do you want full access? Go Premium and unlock all 5 pages.
Access to all documents
Download any document
Ad free experience

Unformatted text preview:

Outline I. RII. TIII. HIV. TOutline II. GIII. CIV. TCurrentDifferen--Objectiv--------- These notes of Last LectResearch anTypes of samHistory of RThe Researc of Current Goals v. ObjCommunicaThe Messagt Lecture ntiating goa- Goals: o Go Eo E- Objectivo Go Oo Po Caaves should b- Linked t- Linked t- Linked t- Linked t- Written- Measura- Time‐de- Designe- Stretchirepresent a dused as ature nd Samplingmpling Research ch Process Lecture jectives ation ge ls from objeGeneral, miE.g., to educE.g., to get s Abstves: Grow out ofObjectives aProvide an eCan be outpawareness) and/or behabe… to goals to specific pto a specificto research explicitly, cable efined ed for a singng, but atta detailed interp supplement g ectives ssion‐orientcate Athenssupport for tract f goals, are are used to evaluative bput (i.e., incfocused, asavioral public outcome clearly le public anainable pretation of thto your own nted, not mes‐Clarke Couthe US Cenclear and mcommunicabenchmark rease newss well as infond single reshe professor’s notes, not as easurable unty residensus in Athemeasurableate and planpaper coverormational,sponse lecture. Grada substitute. nts about thns‐Clarke Con campaign rage) or imp attitudinal/ AdeBuddy is beshe US censuounty pact (i.e., ra/motivationADPR 3850 1sst Lecture 8 s aise nal, st Edition Sample ---Tips for ----Objectiv-- The Thir-The Goa-----Making - objectives - Informao “b- Attitudio “8- Behavioo “cWriting Ob- What pu- Is the obaction/b- What di- What efves from Aw- DepleteABSOLU- Drive awpartners they rd Step: Com- Commuo Ao To Tals of Comm- Messageo I- Accurato B- Acceptao A- Attitudeo S- Behavioo Mthe audien- Public mo Uo Pational: chan“to increaseby Februarynal/Motivat“To promot80% of curroral: the mo“To decreascalendar yebjectives ublic is addrbjective infobehavior? rection of cffect? Receiward Winnine 15‐20 K casUT BOSTON wareness anships and mcould be mmmunicationication Aka, executThe processThe processmunication e exposure Intended aue disseminaBasic messaance of the mAudience ree change Shift in attitor change Make donatce see the mmedia Used to buiPaid advertinging messae awarenessy 28, 2014”tional: mode favorableent employdification ose smoking bar” ressed? ormational/change? Incving? ng Campaigses of ABSOnd consideramedia coveraore specificon ion s and meanss by which t udience expation age remainsmessage etains and atudes in diretion, purchamessage: 5 tld awarenesisements inage exposurs of a fundraify the way attitudes toyees by Junef a behavioby 50% of a/awareness,rease? Decrns OLUT BROOKation for ABage that wilc s by which oactics are dposed to mes intact as seccepts the iection of mease service, types of comss and credi newspaperre, comprehaising eventan audiencoward the ne 30, 2014”r ll employee, attitudinalrease? MainKLYN in threBSOLUT BROl generate bobjectives aeveloped toessage in intent throughintended message etc. mmunicatioibility rs, on billbohension, andt by 10% ame feels new retiremes at UGA by/acceptancentain? Reinfee months aOOKLYN throbuzz througre actually ao implemenended formh various meessage on media oards, etc. d/or retentimong UGA stment policy ay the end ofe, or force? and exceed ough targetghout the NYachieved nt the plan m edia on tudents among f 2014 sales of t right Y market. ---Making --Making ---- - Controllo Uo E- Interacto Uo Eo a- One‐on‐o Oo Eithe audien- Theoreto M- Differeno Po Asure the m- In the mlanguago ct- but, the- Check wo Ro Fo C- Use symo Ta Triesled media Used to proE.g., brochu  a tive media Used to respE.g., emails, similar toaudience op‐one commObtain comE.g., personinteractions This one ce pay attentical perspecMedia uses  The  The be ent audiencesPassive aud May MayActive audie


View Full Document
Download Goals and Objectives
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Goals and Objectives and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Goals and Objectives 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?