MKTG 3650 11th Edition Lecture 11 Outline of Last Lecture I. Consumer- related ethical criticismsII. Societal – related ethical criticismsIII. Business/economic related criticismsThe role of Consumerism Outline of Current Lecture II. Customer SatisfactionIII. Ethical and Legal behaviorCurrent LectureCustomer SatisfactionDeficient products – offer immediate satisfaction or long run benefit- i.e. diet pillsPleasing products – deliver immediate satisfaction, but may hinder the long run benefit- donutsSalutary products – low immediate appeal, but may benefit customers greatly in the long run- Exercise programs or broccoli…Desirable products - provide both immediate satisfaction and long run benefits- Lentil soup, high quality wool jacket etc.What is the relationship between ethical & legal behavior?1. In the long run, being ethical pays off for both the individual and corporation.2. No ethical guidelines or principles exist that could successfully address and resolve everypossible quandary that a businessperson and marketer might face.3. Two broad ethical schools of thought exist:a. Utilitarianism ( AKA consequential-ism) – attempting to do the most good for the most people.b. Deontological – attempting to establish and then follow moral guidelines.These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.4. A “Newspaper [Facebook] and your Mother” test exists and comes highly
View Full Document
Unlocking...