MKTG 3650 9th Edition Lecture 9Outline of Last Lecture I. Scanning the marketing environmentOutline of Current Lecture II. Marketing Ethics and Social Responsibility a. Three factors contributing most to professional successIII. What is Ethics?Current LectureThe world is too small for anything but the truth.3 factors that contribute to Professional Success- IQ- Birth family socioeconomic status - Self-control (the only thing that’s controllable.)What is ethics?- Ethics addresses questions about decisions regarding what is right or wrong – moral or immoralCommon examples of Ethical Issues- Level of organizational involvement in the community- Honesty, truthfulness, and fairness- The degree of safety built into product testing- Trading with repressive regimes or regimes that generally act against the best interests of the U.S. as a whole etc.Ethical dilemmas- Pricing – price fixing, price discrimination (charging a different amount to different people for the same product), price skimming (pricing at a high level whatever the market will buy)- Anti – competitive practicesThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o Collusion between firms- Specific Marketing promotional strategieso Green washing – saying products are “green” when they aren’to Pink washing- saying something represents a cause when it doesn’to Bait and switch practices o Spam o Pyramid
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