FOUNDATIONS OF MARKETING PRACTICE MKTG 3650.007 – INET WebCT Vista https://webctvista.unt.edu Spring 2006 Dr. Hasty Welcome to MKTG 3650 Foundations of Marketing Practice course via WebCtVista. I hope you enjoy the course. First let me state that the policies stated in the syllabus are very important and I adhere to them closely. I hope you understand that you will be required to do as much work as you would in my on-campus live classes. You gain the convenience of the online world and opportunity to review the materials several times if you not understand a concept. However, you must be self-disciplined to succeed. I have facilitated the learning through web courses for several thousand students. I have structured this course with your success as my goal. Please read each syllabi and the quiz/exam schedule carefully. Reminder: Your first exam is a SYLLABUS QUIZ, which counts in your grade!!! The syllabus quiz includes the syllabus content, the assignment/quiz schedule information and the content of this letter. You must use your Eaglemail account to communicate with me. (To activate your Eaglemail account go to http://eaglemail.unt.edu. Your user name is your EUID and your password is your unique UNT ID unless you have changed it IMPORTANT: I will not open your email coming from yahoo, AOL, hotmail, etc., even if it gets through the spam filters, since I will not know you are a student. An Eaglemail message gets first priority in being answered. When exams are open I make every effort to check my email several times a day from 7:00 AM through 10 PM. IMPORTANT: EMAIL ETIQUETTE AND VERY SPECIFIC REQUIREMENTS. This is a business course and the expectation is that you will conform to appropriate business letter writing practice in all of your email to me. The following are the basics. 1) put the course number and section in the subject line 2) In the message box use an inside address that includes: the date, your full name, EUID, course number and section, and the assignment number, quiz, or exam number which is the subject of your email. NOTE instructions below regarding email about quiz or exam questions. I do not debate individual questions. The syllabus indicates how a statistical analysis is used to examine each question. 3) Use a proper salutation: Dear Dr. Hasty: 4) In your message you must use proper sentence structure, capitalization, spelling and punctuation. 5) Use a proper closing. 6) I will return your email without comment if the email etiquette requirements are not met.Another important thought. The WebCt platform offers instructors many options. You may have had instructors who have setup their web based course differently than I have for this one. If you don’t feel you can adhere to the policies and practices outlined for this course, please drop and take a different course. Finally, I want a word about you. I want you to succeed! Every lesson and assignment in your course is planned to quickly and thoroughly give you the ideas, information and concepts that you need to complete the course and develop your basic knowledge about this area of business. All I ask is that you do your part. Read and follow the course procedures in the syllabus. Reach each lesson carefully. Study those concepts you don't understand at first. Watch the videos and Power Point reviews carefully. Use the study review questions to identify important areas. Complete each element of the lesson diligently and you're sure to succeed. Over two thousand students in online courses I have developed have already done so and now it is your turn. Good luck with the course. Dr. Hasty MKTG 3650 COURSE DESCRIPTION This course surveys marketing concepts and practices and provides an overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs. Prerequisite (s): junior standing. LEARNING AND EDUCATIONAL OBJECTIVES 1. Identify the five components of the marketing environment. 2. Outline the economic factors that affect marketing decisions and consumer buying power. 3. Identify the universal functions of marketing. 4. Explain how marketing plans differ at various levels in an organization. 5. Identify the basic elements of a marketing strategy. 6. Describe how marketers use the Internet to achieve their firm’s objectives. 7. Identify the steps in the market segmentation process. 8. Summarize the types of positioning strategies. 9. Identify the different types of brands. 10. Describe the types of marketing channels and the roles they play in marketing strategy. 11. Explain the wheel of retailing. 12. Show how the elements of the marketing mix apply to retailing strategy. 13. Identify the different elements of the promotional mix and explain how marketers develop an optimal promotional mix. 14. List and compare the major advertising media. 15. Outline the seven steps in the sales process. COURSE MATERIALS: Required Textbook:1. A Special paperback edition of Boone and Kurtz, Contemporary Marketing, published for this course by Thomson Learning Southwestern, 2006. The text includes the required video CD’s. The textbook is available at the UNT bookstore: If you are out of Denton you may order the textbook by going to www.eFollett.com. See eFollet instructions below. The books should also be available at other campus area bookstores, but be sure you are buying the books that are indicated above. Some of the bookstores may sell old editions and incomplete materials. eFollett Instructions 1. Go to www.eFollett.com 2. Select the state your school is in by using the drop down menu titled Find Your Bookstore. 3. This will bring you to a page with a list of schools. 4. Click on the University of North Texas hyperlink. 5. This will bring you to the University of North Texas online bookstore. 6. Click on “continue” under the textbook portion of the page on the left-hand side. 7. Select MKTG in the drop down menu as the department. 8. Select 3650 in the drop down menu for the course. 9. You should see a table listing the required books for MKTG3650.007. 10. Click “add to cart” when you are ready to check out – make sure there are check marks in the buy