10 7 13 i clicker One of the best ways to remember factual information is to relate it to something personal In this way you are taking advantage of your memory to aid retrieval from your memory A B C D implicit explicit semantic episodic episodic semantic explicit implicit i clicker Companies pay for product placement in movies because they assume that it increases the likelihood that viewers will later buy the product If a person s attitudes toward a product is unconsciously influenced by product placement this effect is likely due to existence of the item in A B C D explicit memory semantic memory implicit memory procedural memory i clicker Your textbook states Police officers and prosecutors influence memory both unintentionally and intentionally through the ways in which they conduct the identification process They can shape and even generate what comes to be known as eyewitness testimony Simon 2003 This statement best refers to which type of memory distortion A B C D suggestibility memory bias source misattribution transience 1 10 7 13 Little Albert Classical Conditioning Little Albert Unconditioned Stimulus Unconditioned Response Neutral Stimulus AFTER CONDITIONING Conditioned Stimulus Conditioned Response Classical Conditioning Key Ideas Passive Learning predictive connections not account for the individual s actions Resulting learning considered implicit memory Does 2 10 7 13 Operant Conditioning AKA instrumental conditioning Learning process in which the consequences of a behavior determine the likelihood of whether that behavior will be performed in the future Operant Conditioning Key Ideas Active Learning Resulting behaviors and consequences learning considered explicit memory Reinforcements Punishments Positive Reinforcement Punishment ADDING a desirable stimulus to increase a behavior ADDING an undesirable stimulus to decrease a behavior EX Ice cream for cleaning room Negative EX Spanking for talking back TAKING AWAY an undesirable stimulus to increase a behavior TAKING AWAY a desirable stimulus to decrease a behavior EX Don t have to do laundry if room is cleaned EX No TV for talking back 3 10 7 13 Operant Conditioning i clicker A classical conditioning B operant conditioning The nurse says This won t hurt just before stabbing you with a needle which tenses your arm You see this nurse every time you go get a shot The next time you hear This won t hurt your arm tenses up i clicker A classical conditioning B operant conditioning Your car presents a loud annoying sound if you drive without your seatbelt within 30 seconds You become less likely to drive away without your seatbelt 4
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