5 Cards in this Set
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A type of limited-service wholesalers who do not carry inventory or handle a product. They typically operate in bulk industries, such as coal, lumber, and heavy equipment.
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Drop shippers
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Press conferences, speeches, store openings, special events, newsletters, and store magazines are examples of _________ activities used by retailers to promote themselves.
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Public relations
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Specialty stores carry ______ with _______ within them.
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Narrow product lines; deep assortments
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_________ are two more outlets that are commonly owned and controlled.
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Corporate chains
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A small, open-air mall with upscale stores, convenient locations, and nonretail activities, such as a playground, skating rink, hotel, dining establishments, and a movie theater, is an example of a(n) __________
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Lifestyle center
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Chapter 13