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Injurious Consumption
happens when individuals or families make consumption decisions hat will have negative consequences, affeting their quality og life in the long run. --over 10 million people lose money because of gambling addiction, 10 million alchoholics, 80 million smoker,s
Caveat Emptor
May the buyer beware
Abraham Maslow
(1954) Humans have basic needs that have to be met before moving to higher order needs (see figure 1.1). In this hierarchy of needs, phsysiological needs such as hunger and thirst have to be met before safety, love, belingingess, esteerm
Mark Olesen
there is a relationship between money attitude and maslow's hiercarchy of needs. In each level of needs, has a money attitude related to it. For example:having money effects our esteem and safety. ---Not all individuals will have th same needs or combination of needs at the same time. …
What the last census revealed
over 301 millions people in US and over 80 million households. Less than half are married,
household
all related family member and non related members share a housing unit. --traditional (house wife kids under 18)= less than 35% of all US families
fastest growing cities are far as population
las vegas, phoenix, orlando
Demopgraphy
The study of human populations including characteristics such as size, growth, density, distribution, movement, and other vital statistics. world pop.- 6.6 billions demographics: data used to describe populations US pop. from 2004-2005: grw 4% overall blakcs grew 5% Asians grew 15% …
consumer style
patterns of behaving or ways of making financial decisions and acting on them. 7 factors: 1. Economics: 2. Histry 3. Culture 4. Personality (traits) 5. Biology of the environment (physiological needs) 6. technology 7. polotics (polies affect consumption)
Business Cycle:
3 Parts: 1. Expansion -period of prosperity and growth, higher output, low unemploymentm, increased retail sales 2.Recession- temporary or moderate decline in the economy, defined as recurring period of decline in total output, income, employment, and trade (6 months to a year) 3. Reco…
important rates that express condition of national and worldwide economies
unemployment rate, interest rates, inflation rates
law of supply
as the supply of a prdocut increases, the price will decrease
law of demand
as the price of a good or service goes up, the quantity demanded of that good or service falls
risk
the psossibility or perception of harm, suffering, danger or loss. (fear of losing money int he stock market) -Time risk -security risk -privacy risk
loss aversion
a fear of loss --women avoid risk more than men when it comes to investments
Opportunity
a favorable outlook, a chance for profress, advancement and action. Opportunity cost- to select one choice means to give up another, this is the value of that undecided upon choice--> related to trade offs: to get something that is desired, it is neccessary to sacrifice somethign else, a…
3 questions:
1. what is to be produced?--> products=anything a consumer acquires or percieves to need. 2. How are these goods produced? ex.-what companies, what type of factories, and how much equipment. 3. For whom are the good produced?
hucksterism
food fads, extreme promotion of foods
mucrakcer
term for writers, politicians, journalists and public speakers who search out and expose political or commercial corruption.
Theodore roosevelt
pure food and drug act, meat inspection act of 1906 -founded the bureau of corporations to get them to open their books, --repowered the sherman antitrust laws--> prevented businesses from price fixing and made them maintain quality products
Federal Trade Commission Act
1914. can issue a cease-and-desist order, an administrative or judicial act forcing the business to stop their deceptiv acting
interstate Commerce Act
1887, power to regulate commerce was reserved to states
Shermn Anti-trust
1890, prohibitted monopolies
Pure Food and drug Act
1906
meat inspection act
1906
Better Business Bureau
Established in 1912, discouraged dishonoest business practices
16th amendment
1913, could collect income tax
FDR
president in 1933-1945 -New Deal---took Keynes approach and made the government intervene -Fair labor Standards Act of 1938, 44 hour workweek and in 1941 became 40 hour workweek
Food Drug and Cosmetics act
1938, ---> amended 1906 act by adding cosmetics, allowing inspectors to remove dangerous products fromstores
Federal trade commission act
1938, updated 1914 act and prohibits deceptive and unfiar trading practices
Wool Products labeling act
1939
Fur products Labeling Act
1951
Flammable fabrics Act
1953
poultry Products Inspection Act
1957
Textile Fabrics Identification Act
1958
hazardous substances labaling act
1960
Civil Rights Act
1964
Cigarrette Labeling Advertising Act
1965
Immigration and nationality Act
1965
Child protection and toy safety act
1966, requires special labeling
Fair Packaging and labeling act (Truth in PAckaging Act)
1966--comparison shopping
National traffic and Motor vehicle safety act
1966
Wholesale Meat Act
1967, higher standards for slughterhouses
Interstate Land Sales Full disclosure act
1968
Concumer Credit protection Act (truth in lending act
-1968, protects and regulates credit transaction , interest rates
Public Health Cigarrette Smokign Act
1970, prohibits radio and television advertising
Fair Credit reportign Act
1970, protects consumer credit reports
Clean Air Act
1970.reduce pollution emissions by 90% in five years
Bank Secrecy Act
1970
Consumer Product Safety Act
1972, regulates hazardous items, expecially toys and baby stuff
Odometer Act
1972
Water Pollution Control Act
1972
FTC Door to Door Sales Rules
1973
FTC Rules of Negative Options
1973, spells out FTC rules regarding book and record clubs
Real EstateSettlement Procedures Act
1974
Equal Credit Opportunity Act
1974, prohibits discrimination
Fair Credit Billing Act
1974
magnuson Moss warranty act
1975, governs content of warranties
Fair Debt Collection practices act
1977, limits debt collectors in methods and harrassments
Richard Nixon
signed numerous pieces of consumer legislation into law and led the way to the development of smal claims courts throughout the US
Jimmy Carter
conservation and reductionf of energy consumption
Gerald Ford
Consumer protections
FTC Used- Car Rules
1981, used car dealers had to disclose more information
FTC Funeral Home Rule
1984
Counterfiet Access Device and Computer Fraud ABuse Act
1984
Automobile retraints
1984
Toy Safety Act
1984
Generic Drug Act
1984, allows the speed up of acceptance of generic drugs
Smokeless Tobacco Act
1986
Home Equity Loan Consumer Protection Act
...
Clean Air Act
1990, updates 1970 and new pollution limits for automobiles
Children's Advertising Act
1990
Food Labeling Act
1993
Truth in Saving Act
1993, APY reported the same way
Dietary Supplement Health and Education Act
1994
North American Free trade Agreement (NAFTA)
1994
Digital Millennium Copyright act
1988
US patriot Act
2001, every bank has to adopt a customer identification program
message framing
when advertisements dictate that youll be happy if you buy this and sad if you don't
reactance
like a warning sign on a roller coaster, a warnign or negative message can have a boomerang effect and make the consumer want it even miore
theory of mental accounting
people frame or put into context their buying and selling (Thaler)
Innovators
earliest buyers of new brands, services, products, and store or other market offerings, and they like new ideas and technology as well.
models
representations or schematics or illstrations of relationhips
consumer market conflict
when a consumer market exchange goes wrong
public policy
plan or desicion by the government to act in a certain way or go in a particular direction such as to keep products safe or opening the space program
Consumer Organization
see Box 3.1 on page 76
regional subcultures
exist in Us due to different natural environments, rescources, characteristics of immigrant groups, and other social forces--> leads to targeted advertising
Human Development Index
puts a number on well being by combining several measures of human well being, broader than consumer well being but does touch on it
Consumer Confidence
measured and reported by: 1. conference board (Ny based org.) 2. Survey research Center (University of Michigan Ann Arbor)

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