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FHCE 3100: Test 2

Consumer Behavior
Buying Behavior (Who buys the goods)
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The Buying Process (Just Steps)
1. Pre-Purchase 2. Searching for Info. 3. Evaluate Alternatives 4. Selecting 5. Buying 6. Post-Purchase
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Pre-Purchase
How much pain or please will be delivered Needs vs Wants
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Self-Concept Attachment
User's Identity
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Nostalgic Attachment
Link to one's past
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