FHCE 3100: Test 2
5 Cards in this Set
| Front | Back |
|---|---|
|
Consumer Behavior
|
Buying Behavior (Who buys the goods)
|
|
The Buying Process (Just Steps)
|
1. Pre-Purchase 2. Searching for Info. 3. Evaluate Alternatives 4. Selecting 5. Buying 6. Post-Purchase
|
|
Pre-Purchase
|
How much pain or please will be delivered
Needs vs Wants
|
|
Self-Concept Attachment
|
User's Identity
|
|
Nostalgic Attachment
|
Link to one's past
|
FHCE 3100: Study Guide