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Elasticity
A measure of how much buyers and sellers respond to changes in market conditions. 
The law of demand states...
that a fall in the price of a good raises the the quantity demanded. 
Price Elasticity Demand
-Measures how much much Q^d responds to a change in P. -Measures how willing consumers are to buy less of the good as its price rises.
Availability of Close Substitutes
Goods w/ substitutes = more elastic Ex: Butter & Margarine - Increase in price of butter = quantity of butter sold falls Eggs have no substitute = demand less elastic quantity of eggs sold never drops 
Necessities vs. Luxuries
Goods w/ substitutes = more elastic Ex: Butter & Margarine - Increase in price of butter = quantity of butter sold falls Eggs have no substitute = demand less elastic quantity of eggs sold never drops 
Necessities vs. Luxuries
Necessities have inelastic demands: like going to the doctor. You don't stop going because price rises. Buying a sailboat is a luxury & has elastic demand . 
Narrowly defined markets are
more elastic 
Broadly defined markets are
fairly inelastic
Price elasticity of demand is closely related to the slope but not equal because...
slope is a ratio of two changes and elasticity is a ratio of two % changes.
Demand is elastic when
elasticity is greater than 1 (relatively flat)
Demand is inelastic when
elasticity is less than 1 (relatively steep)
Demand is unit elastic when
elasticity equals exactly 1 (intermediate slope)
Demand is perfectly inelastic when
elasticity is 0 (vertical)
Demand is perfectly elastic when
elasticity is infinity (horizontal) 
Total Revenue
the amount paid by buyers and received by sellers of a good. Revenue = P x Q 
Slope is defined as..
rise over run 
Change in price is
rise 
Change in quantity is
run 
Income elasticity of Demand
Measures how the quantity demanded changes as consumer income changes.
Higher income raises the quantity demanded of what good?
normal goods 
Higher income lowers the quantity demanded of what good?
inferior goods 
Cross-Price elasticity of demand
measures how the quantity demanded of one good responds to a change in the price of another good.
Substitutes
goods that are typically used in place of one another. 
Complements
goods that are typically used together. 
Elasticity of supply
measures how much the quantity supplied responds to changes in price.
When supply falls supply shifts to the
left (demand stays the same) 
Drug interdiction reduces the supply of drugs
supply shifts left & demand remains the same. 
Drug education reduces the demand for drugs
demand shifts left & supply stays the same. 
Price ceiling
a legal maximum on the price of a good or service. 
Price floor
a legal minimum on the price of a good or service. 
Taxes
Taxes
A price ceiling above the eq'm price is..
not binding (no effect on the market outcome)
The eq'm price is above the ceiling therefore..
the ceiling is a binding constraint (causes a shortage) 
In the long run supply and demand are more
price-elastic (so the shortage is larger) 
Tax incidence
how the burden of a tax is shared among market participants. 
Allocation of resources refer to:
-how much of each good is produced -which producers produce it -which consumers consume it 
Welfare economics
studies how the allocation of resources affects economic well-being. 
Willingness to pay
is the the maximum amount the buyer will pay for that good. Measures how much the buyer values the good. 
Consumer Surplus (CS)
is the amount a buyer is willing to pay minus the amount the buyer actually pays: CS = WTP - P 
Cost
is the value of everything a seller must give up to produce a good. (i.e., opportunity cost) 
Marginal seller
the seller who would leave the market if the price were any lower. 
Producer surplus (PS)
the amount a seller is paid for a good minus the seller's cost: PS = P - cost 
Two reasons for the fall in PS.
1. Fall in PS due to sellers leaving market 2. Fall in PS due to remaining sellers getting lower P 
PS is the area between..
P and the S curve 
CS =
Value to buyers - amount paid by buyers 
PS =
Amount received by sellers - cost to sellers 
Total Surplus =
CS + PS 
Efficiency Total Surplus =
value to buyers - cost to sellers 
Efficiency
the property of a resource allocation of maximizing the total surplus received by all members of society. 
Equality
the property of distributing economic prosperity uniformly among the members of society. 
A tax..
-drives a wedge between the price buyers pay and the price sellers receive. -raises the price buyers pay and lowers the price sellers receive. -reduces the quantity bought and sold. 
CALCULATE: Revenue from tax:
T x Q 
CS is
above eq'm 
Deadweight loss
the fall in total surplus that results from a market distortion, such as a tax.

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