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economics
the study of how people, individually and collectively, manage resources 
microeconomics
the study of how individuals and firms manage resources 
macroeconomics
the study of the economy on a regional,national, and international scale 
rational behavior
making choices to achieve goals in the most effective way possible 
scarcity
the condition of wanting more than we can get with available resources 
opportunity costs
the value of what you have to give up in order to get something; the value of your next best alternative 
marginal decision making
comparison of additional benefits of a choice against the additional costs it would bring, without considering related benefits and costs of past choices 
sunk costs
cost that have already been incurred and can not be recovered or refunded 
incentive
something that causes people to behave a certain way by changing the trade-offs they face 
efficiency
uses the resources in the most productive way possible to produce the goods and services that have the greatest total economic value to society 
model
a simplified representation of the important parts of a complicated situtation
circular flow model
a simplified representation of how the economy's transactions work together 
positive statement
the factual claim about how the world actually works 
normative statement
a claim about how the world should be 
Production Possibility Frontier (PPF)
a line or curve that shows all the possible combinations of two outputs that can be produced using ALL available resources (model analyses who produces which good) 
Invisible hand
production does not have to be organized by one central planner 
trade-off
between producing more of one good and less of another is the opportunity cost 
Production Possibility Frontier (PPF) points
-point inside of curve : not efficient, not using all resources. no opportunity cost -point outside of curve : not attainable -point on the curve : efficient. producing more but giving up more of another 
Productivity
how much of a good can be made 
absolute advantage
when a producer has a higher productivity for a good 
comparative advantage
the ability to produce a good or service at a lower opportunity cost then others (someone always has a comparative advantage) 
Gains from trade
the improvement in outcomes that occurs when producers specialize and exchange goods and services 
specialization
spending all of your time producing a particular good 
WITH Trade
consumption possibilities increase (good) -By opening up to trade gains more than it could on its own PPF 
without trade
consumption = production (bad) -if a country does not specialize and trade its production and consumption are both limited to point along its PPF. By specializing and achieving gain from trading. 
market
buyers and sellers who trade a particular good or service 
competitive market
a market which is fully informed, price-taking buyers are sellers easily trade a standardized good or services 
standardized good
a good in which two units have the same features and are interchangeable (all goods are the same) 
transaction costs
the costs incurred by a buyer and seller in agreeing to and executing a sale of goods and services (no costs participate) 
price taker
a buyer or seller who CANNOT affect the market price 
Quantity demanded
the amount of particular good that buyers will purchase at a given price during a specified period --Must be willing and able to buy and afford it !
Law of Demand
All else equal, Quantity demanded RISES as Price FALLS 
Demand curve
shows the relationship between Price and Quantity demanded, holding all else constant 
NON-price determinants of demand (theres 5)
1. PREFERENCES : as preference increases, demand decreases (d-curve shifts to right) 2. INCOME : more income equals more willing to spend on some goods 3. PRICE OF RELATED GOODS : a change in price of one good can effect demand on another good 4. NUMBER OF BUYERS for a good 5. EXPECT…
substitute
when you buy more of one, you buy less than another redbull vs. coffee 
compliment
goods used together 
-normal good:
-income increases, demand increase
What does not change the demand curve?
price; it moves ALONG the curve 
Supply
amount of a good or service producers offer at a given price
Law of Supply
Higher the price, the higher the quantity 
Non-price determents of Supply: (5)
1. TECHNOLOGY : influences cost of production. if price goes, cost goes up, shifts right 2. NUMBER OF PRODUCERS : more producers=more supply. less prod=less supply' 3. PRICE OF INPUTS 4. PRICE OF RELATED GOODS : price of another good effects the opportunity cost of the good you are pr…
inputs
a good or service used to produce a good or service "input cost decreases then production cost decreases then supply increases" 
market equilibrium
where supply and demand intersect 
disequilibrium
if the market price doesnt equal equilibrium then demand doesnt equal supply 
surplus (excess supply)
a situation in which the quantity of a good that is supplied is higher than the quantity demanded
CONSUMER surplus
a net benefit that a consumer received from purchasing a good or service, measured by the difference between willingness to pay and the actual price (consumers buying at a market price below willingness to pay creates value)*difference between demand curve and price 
shortage (excess demand)
situation in which the quantity of a good that is demanded is higher than the quantity supplied
PRODUCER surplus
a net benefit that a producer receives from the scale of a good or service, measured by the difference between the producers willingness to pay and the actual price --(selling at market price above willingness to create value) *difference between market price and supply curve 
Total Market Surplus
is the sum of consumer and producer surplus 
Dead Weight Loss
loss of total surplus that results when the quantity of a good bought/sold is below market equalibrium 
price floor
a minimum legal price at which a good can be sold -quantity supplied and quantity demanded move in opposite directions *protects producers income 
price ceiling
a maximum legal price at which a good can be sold -producers supply lower quantity -consumers demand more quantity *keeps cost low for consumers 
2 reasons for taxes?
1. discourages consumption/production of a good 2. raise government revenue 
tax wedge
difference between price paid by buyers and price receivers by seller 
Effects of tax paid by sellers
**shift supply curve UP by amount of tax 1. Supply decreases 2. Demand stays the same 3. Equilibrium price rises, and quantity demanded falls 
Effects of tax - paid by Buyers
**shift demand curve DOWN by amount of the tax 1. supply stays the same 2. demand increases 3. equilibrium price and Q both fall 
How to find effects of tax
2 . Find seller and buyer prices 3. Find new equilibrium 4. Use tax wedge and new xnew *Q = tax revenue 5. look for what happens with consumer and producer surplus 
elasticity
slope of supply/demand curve -More Vertical = larger slope (Q less responsive to price changes) -Horizontal = smaller slope= more elastic (Q more responsive to price) 
Profit
=total revenue - total cost 
Total Revenue
= quantity sold x price 
Total Cost
amount a firm pays for inputs used to produce a good or service 
Firm's total Cost
a firms total cost is the sum of fixed and variable costs total cost= fixed cost + variable cost 
Fixed Cost
+costs that don't depend on quantity produced by firms -one time upfront cost -are constant (does not change with Q. if firm produces nothing still incurs fixed cost) 
Variable Cost
+depend on quantity produced -total variable costs increase with production of addition units 
production function
characterized the relationship between the quantity of inputs and quantity of outputs 
Marginal Product
increase of output gained by one unit increase in inputs 
Marginal Revenue (MR)
the additional revenue that will be generated by increasing product sales by one unit MR= change in revenue/change in quantity 
Marginal Cost (MC)
the change in the total cost that arises when the quantity produced is incremented by one unit, that is, it is the cost of producing one more unit of a good *MC=change in total cost/change in quanity 
Characteristics of a Perfect Competitive market
1. Full Information 2. Buyers/Sellers are price takers 3. Goods are Standardized 4. Firms can freely enter/ exit the market 
What can producers do in a PC Market?
-producers may sell as much as they want without affecting price -because firm is a small relative market size -do not produce infinite quantity because of diminishing marginal product 
Where do firms produce?
where profit is maximized where Quantity*= (MR = MC) 
Marginal Cost Curve Production
Produce where MC=ATC -U-shaped. 
Short-run shut down rule?
Produce if Price is higher than AVC .....P>AVC 
Long-run Shut down rule?
Produce when Price > ATC 
Monopoly
-many firms -differentiated but similar products *-about variety of products 
Monopolistic Competition in Short-run
MR = MC -set P where that Q is demanded - Profit > 0 
Monopolistic comp. in Long-run
-firm entry causes of substitutes -existing firm demand shifts left -entry continued until economic profit = 0 
Where to produce in monopoly?
Set where P = ATC > MC 
Oligopoly
-few firms -some barriers to entry -firms have significant market power -individual firm price and quantity effect the market and other firms *- all about number of firms 
Factors of Production
Land Labor Capitol 
Demand for Labor
Maximize profit where revenue generated by last worker equals MC of labor 
horizontal line at price level?
represents marginal Revenue 
Labor Supply
Choice between work and leisure ex) wage increases, labor supply increases 
Gross Domestic Product (GDP)
the sum of all market values of all final goods and services produced in a country 
Determinates of Demand
-Determined by the value of the marginal product of labor Three kinds: 1.Supply of other factors used in production process 2. Technology 3.Output prices 
Supply Determinates
-Determined by the number of workers and their opportunity cost of providing labor Three: 1. Culture 2.Population 3. Other opportunities 
GDP 4 Components to Measure
1.Market Value 2.Final Goods and Services 3.Produced within Country 4.Given Period of time 
Gross National Product (GNP)
an estimate of total value of all the final products and services produced in a given period by the means of production owned by a country's residents. 
Nominal GDP
output valued at a current price Formula: Q of a good in a given year x P in the same year 
Real GDP
output valued at constant prices Formula: Q of good x P in base year 
GDP Deflator
measures overall change in prices in an economy; uses ratio of real and nominal GDP Formula: GDP Deflator = (nominal/real) x 100

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