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Types of Business
1. Sole proprietorship 2. Partnership 3. Corporation
Maximize Profit
Goal of a business
Profit
payment to ownership (revenues-costs)
Compensation
Keeps profit in line
Fixed "Overhead" Costs
costs that don't vary with how much is produced or sold (ex: space, equipment)
Variable Costs
costs that directly increase with production and sales (ex: workers, energy, raw materials, labor)
Total costs
fixed + variable costs
The Shutdown Rule
stay open as long as revenues exceed variable costs, have money leftover to apply to fixed costs
Average Cost
looking at cost at per production unit (total cost/units sold)
Marginal Cost or Average Variable Cost
the cost of making one more unit or, if making several more units, the cost per unit
Advantages of Owning
total control, lock-in costs, for real estate: possibility of value-appreciation
Advantages of Leasing
flexibility, not "locked-in" to space, avoid possible depreciation
Fixed Costs for Leasing
lease payments
Fixed Costs for Owning
loan payments
Durable
_______ products wear out
Two Reasons to Expand a Business
1. become more cost-efficient producing more at a lower cost per unit 2. selling more units and therefore making more profit
Economics of Scale
costs per unit fall as increase production
Diseconomies of Scale
Costs per unit rise as increase production (due to management and coordination)
Demand Curve
buy less when price is up, buy more when price is down
Revenue
price x quantity bought
Price Inelastic Demand Curve
buyers reduce amount bought when price rises- very little revenue rises (ex: gasoline, food, electricity, other fuels)
Price Elastic Demand Curve
buyers reduce amount bought substantially when price rises - revenue falls (ex: airplane trips, luxury vehicles, foreign travel, mass transit)
Elasticity of Demand Formula
% change in quantity bought/ % change in price = always negative If bigger than -1: price elastic If smaller than -1: price inelastic
Reasons for elasticity
increase in competitive products and over time as buyers adjust
Market Structure
how businesses interact with each other
Perfect Competition
many businesses selling the exact same product (no control over price) good for consumer bad for business
Monopoly
One seller- no competitors "price setter"
Oligopoly
small number of producers, each making and selling the same price
Collusive Oligopolies
cooperate instead of compete (agree to common price and specific selling)
Monopolistic Competition (most common)
many businesses, all selling the same product but tweak the characteristics of their product so consumers think they are unique
Market Segmentation
divide buyers into different groups, charge group a different price and increase profits (based on elasticity of demand)
Market Change
using economic concepts to understand how and why prices and quantities change over time
Supply Curve
producers want to make and sell more of the higher price unit
Equilibrium Price
price which makes the quantity which buyers want to purchase he same as the quantity which producers want to make and sell
Increase in Demand
prices rise, motivates producers to make and sell more
Decrease in Demand
prices fall, motivates producers to make and sell less
Increase in Supply
prices fall, motivates consumers to buy more
Decrease in Supply
prices up, motivates consumers to buy less
International Trade
_______ _______ is 1/3 of the economy
Absolute Advantage
we have what they want; they have what we want
Comparative Advantage
a country specializes in a good or service; more efficient
Export
product or service made in the US, sold to foreign county
Import
made in foreign country; sold to US
Trade Surplus
exports > imports
Trade Deficit
Imports > exports
Currency Exchange
rate at which one currency trades for another
Makes a Currency Stronger
1. lower inflation 2. higher interest rates 3. slower economic growth
Makes a country weaker
1. higher inflation 2. lower interest rates 3. slower economic growth
Tariff
Tax on imports
Quota
limitation on amount of imports
Trade Agreements
reduces tariffs and quotas and promotes world trade

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