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elasticity
measure of responsiveness of one variable to a change in another variable
price elasticity of demand
measures the response of the quantity demanded of a good/service to a change in the price of that good/service
ED formula
%ΔQD / %ΔP
[ED] > 1 then...
product is elastic
[ED] < 1 then...
product is inelastic
[ED] = 1 then...
product is unit elastic
total revenue=
price × quantity
as price ↑, if product is inelastic...
total revenue ↑
as price ↑, if product is elastic...
total revenue ↓
as price ↑, if product is unit elastic...
total revenue stays the same
if ED=0
perfectly inelastic demand. consumers will demand the same quantity no matter what the price. curve is a straight vertical line
if ED<1...
inelastic demand curve. very little response to shifts in price. curve is a sloped more vertical
if ED=∞...
perfectly elastic curve. consumers will want infinite amount. curve is straight horizontal line
if ED>1...
elastic demand curve. has a lot of response in shift in price. more of a horizontal slope
determinants of price elasticity
1. availability of substitutes. 2. time/urgency of purchase. 3. importance to budget.
the more substitutes a product has...
the more elastic the curve
short-term has a...
more inelastic curve
long term has a more
elastic curve
having a bigger share of budget means
curve is more elastic
elasticity of supply
responsiveness of producers to a price/cost change
ES= formula
%ΔQS ÷ %ΔP
ES=0
perfectly inelastic supply. no matter the price paid this is the only max/only amount i can pay to put on the market. supply slope is straight vertical
ES=∞
perfectly elastic curve. will supply as much you want but only at one price. curve is straight horizontal.
ES=1
unit elastic supply. shift to the left=more elastic shift to the right=more inelastic supply curve is 45º
determinants of supply
length of adjustment time short term= more inelastic responsive of marginal cost to increase in output
income elasticity of demand
responsiveness in the change of demand for a good/service with the change in the income of the demander
EI=
%ΔQD÷%Δincome
cross price elasticity
measures the responsiveness of the demand for agood to a change in the price of another good
EXY=
%ΔQDX÷%ΔPy
if EI is negative
good is inferior
if EI is positive
good is normal
if EI is greater than 1
good is luxury
If Exy is negative
product is a complement
if Exy is positive
products are substitutes
the more elastic the demand
the more the producer has to pay
the more elastic the supply
the less the producer has to pay
utility
satisfaction or happiness
total utility
total satisfaction from consuming a product
marginal utility
extra satisfaction from consuming one more unit; change in utility resulting from a one unit change is consumption
util
measure of satisfaction; measures individually not as a group because everyone's satisfaction is different
utility maximizing rule
the consumer should allocate income so that the last dollar spent on each product yields the same amount of extra marginal utility
law of diminishing marginal utility
the more of a good a person consumes per period, the smaller the increase in total utility from consuming on more unit
explicit costs
what you pay for a good of service
implicit costs
opportunity costs
accounting profit=
total revenue-explicit costs
economic profit=
total revenue- explicit and implicit costs
normal profit/ zero economic profits
covering both explicit and implicit costs
short run
time period during at least one input is fixed companies operate in the short run
long run
all inputs are variables companies use this for future planing
production function
shows relation ship between inputs and outputs
total product=
total output produced
marginal product=
Δtotal product÷ Δoutput
marginal product-
change in total product resulting from the use of one more unit of the variable input
law of diminishing marginal returns
the more of a variable resource is combined with a fixed amount of another resource, marginal product eventually declines. only get this effect in the short-run
Average product=
total product÷ input
fixed costs
cost of production that is independent of the output produced. this always deals with short run
variable costs
cost of production that changes with the rate of output
total cost=
fixed costs + variable cost
marginal cost-
change in total cost resulting from a one-unit change in output
Average fixed cost
total fixed cost ÷ output
average variable cost
total variable cost ÷ output
average total cost
total cost ÷ output
reasons why long run curve has "u" shape
economies of scale. diseconomies of scale
economies of scale
produce more output and average cost decreases
diseconomies of scale
produce more output and average cost increases
reasons why short run curve has "U" shape
diminishing return
long run curve is for
planning

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