TC 101: Ch. 2

Study Flashcards

15 Cards in this Set

Front	Back
Payne Fund Studies	75% of films focus on love, sex, crime No connection with negative media effects on people First media study
People's Choice Study	Used control group method on president campaign Media contributed to reinforcement
Limited Effects	Joseph Klapper believed that media had little to no effects on people
War of Worlds	1938 1.7 million people thought true 1.2 were scared Media has/had strong effect on people
Legacy of Fear	Media effects pervert and upset social order
Selective Exposure	People only watch things that they agree with Goes with limited effects
Uses and Gratifications	Reasons for it: Learn Habit Companionship Arousal Relaxation Escape Pass Time Social Interaction
Multi-Step Flow Model	People are influenced by opinion leaders
Social Learning Theory	People learn from watching others Ex: Bobo Study
CUltivation Theory	Heavy TV watchers think what is on TV is in reality
Priming	Things in media make you thinks of something related to it
Catharsis	watching media can reduce feelings of anger research was disregarded because of false reactions
Critical Perspectives	Judge media through humane perspectives
Ceiling Effect	Statistical Pattern
Magic Bullet Theory	Media can influence a large group of people by sending them a uniformly and direct message