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BCOM 3360: TERMS
Motivating Action in a Persuasive Message |
Knowing exactly what action you favor before you write |
Researching & Organizing Persuasive Data |
Cluster diagrams.
1. Gain Attention
2. Build Interest
3. Reduce Resistance
4. Motivate Action |
Messages flowing Downward |
Use warm Tone |
Messages flowing Upward |
Avoid being argumentative. Be confident. |
Rational Appeal |
Reason & Intellect. Relate to saving/making money, or improving efficiency. |
Emotional Appeal |
Relate to Status, Ego, and Sensual feelings. |
Preparing a Work Plan |
State the problem, State Purpose, Research Strategy, Tentative outline, Work Schedule |
Table |
Shows exact figures and values |
Bar Chart |
Compare one item with others |
Line Chart |
Demonstrate changes in quantitative data |
Pie Chart |
Visualize a whole unit |
Flowchart |
Display a process or procedure |
Organization Chart |
Define a hierarchy of elements |
Photo, Map, Illustration |
Used to create authenticity, to spotlight a location, or to show an item in use. |
Purposes of Documentation |
Strengthen argument, protect yourself against plagiarism, instruct the reader. |
Paraphrasing |
Write your own version without looking at original text. Avoid repeating grammatical structure. Do not borrow any specific language. |
Chronological vs. Functional Resumes |
Chronological is most popular. Functional focuses on skills rather than past employment. |
Action Verbs |
Used in statements that list achievements |
Polishing a Resume |
Consolidate headings, Study other resumes for formatting ideas, eliminate wordiness, |
Cover Letter |
-includes an opening that captures attention, introduces the message, and identifies the position.
-a body that sells the candidate and focuses on the employer's needs & highlights your strengths.
-Closing that requests an interview and motivates action. |
Screening Interview |
A short interview to eliminate candidates that do not meet the minimum requirements |
Hiring/Placement Interview |
Invited to after passing the screening interview. Can be one-on-one, Panel, Group, Sequential, or Stress interviews. |
Before the Interview Procedures |
Use Professional phone techniques, making first conversation impressive, research the target company, prepare and practice. Rehearse Success Stories, Practice answers to possible questions, Clean up digital dirt. |
Situational & Behavioral interview questions |
Situational Q's help employers test your though processes and logical thinking. Behavioral Q's involve telling stories of experience. ( Use STAR method) |