BUAD 477Evolution of Corporate CommunicationsWeb 2.0Moore’s Law Lives!BUAD 477BUAD 477Chapter OneChapter OneBy Jon Shellem, Tom Walsh and Mark PecorellaBy Jon Shellem, Tom Walsh and Mark PecorellaEvolution of Corporate Evolution of Corporate CommunicationsCommunicationsCommunicating to employees can be hard, Communicating to employees can be hard, sometimes impossiblesometimes impossibleAn example of ineffective communication is e-mail An example of ineffective communication is e-mail it it waswas the biggest corporate communication tool the biggest corporate communication tool used, until users just stopped reading them. used, until users just stopped reading them. RSS might be the “new” e-mailRSS might be the “new” e-mailPod casting and vod casting also are viable Pod casting and vod casting also are viable options for corporate communications options for corporate communications There is no perfect solution when it comes to There is no perfect solution when it comes to corporate communications, because there is corporate communications, because there is always an employee who just wont care, but with always an employee who just wont care, but with the constant change of technology maybe one day the constant change of technology maybe one day no one will be able to say "but nobody told me."no one will be able to say "but nobody told me."Web 2.0Web 2.0•Origins of the word: Origins of the word: Web 2.0Web 2.0•““Web 2.0 Conference” October 2004Web 2.0 Conference” October 2004•Dale Dougherty & O’Reilly MediaDale Dougherty & O’Reilly Media•Web was in a “renaissance”Web was in a “renaissance”•End of the “software adoption” cycleEnd of the “software adoption” cycle•Comparison with Comparison with Web 1.0Web 1.0•““Architecture of ParticipationArchitecture of Participation” vs. Static HTML ” vs. Static HTML pagespages•Blogging vs. Personal websitesBlogging vs. Personal websites•Cost per click vs. page viewsCost per click vs. page views•Wikis vs. Content management systemsWikis vs. Content management systems•Social ImpactSocial Impact•Tightly-woven social fabric amongTightly-woven social fabric among•IndividualsIndividuals•Online communitiesOnline communities•““Blogosphere” – weblogsBlogosphere” – weblogs•““Syndisphere” – syndication feedsSyndisphere” – syndication feeds•““wikisphere” - wikiswikisphere” - wikis•Business ImpactBusiness ImpactPresent-Day Web PublishingPresent-Day Web PublishingWeb Web 2.0 2.0 created to increase ordinary users created to increase ordinary users ability to publish from home with easeability to publish from home with easeFactors hindering home-publishingFactors hindering home-publishing•Lack of KnowledgeLack of KnowledgeScripting skills in HTMLScripting skills in HTMLSchools teach “commercial office software”Schools teach “commercial office software”•Security IssuesSecurity IssuesPublic website over home computerPublic website over home computer•Fees & ChargesFees & ChargesISP limitations: IP / DNS connectionsISP limitations: IP / DNS connectionsWeb spaceWeb spaceBandwidth / NamingBandwidth / NamingSecuritySecurityDate backup / recoveryDate backup / recovery•Commercial PressureCommercial Pressure““Software adoption” cycleSoftware adoption” cycleBenefit to ‘Software Industry’Benefit to ‘Software Industry’Convince consumers raw HTML text is too Convince consumers raw HTML text is too complicated for everyday usecomplicated for everyday useGraphic over text-basedGraphic over text-basedMoore’s Law Lives!Moore’s Law Lives!Number of transistors per square Number of transistors per square inch on an integrated circuit doubles inch on an integrated circuit doubles every year to two yearsevery year to two years Asserted by Gordon Moore in April 1965 in Asserted by Gordon Moore in April 1965 in Electronics MagazineElectronics MagazineSpeculation states that the Law may be invalidSpeculation states that the Law may be invalid•Chips reaching physical limitsChips reaching physical limits•Users reaching limitsUsers reaching limitsInnovation may maintain Moore’s LawInnovation may maintain Moore’s Law•3D chip architecture3D chip architecture•Alternate materials (carbon nanotubes)Alternate materials (carbon