Slide 1Chapter OverviewSlide 3Slide 4Nine Steps to Developing & Maintaining a WebsiteNine Steps ContinuedSummary of the Nine StepsSlide 8Slide 9Top Ten Mistakes in Web DesignTop Ten Mistakes ContinuedTop Ten Mistakes ContinuedIn Conclusion…Slide 14BUAD 4773-15-2005Chapter 9 Presentation: Ben CarlsonLindsey EdelmanGreg FleckJackie PowellAllison WardChapter OverviewWebsite Development Process1. Establish Site Objectives2. Identify Target Market3. Design Site Content & Navigation Structure4. Conduct Usability Tests5. Deploy and Tune Site6. Measure Effectiveness7. Refine and Improve Site EffectivenessChapter Overview Measuring Customer Satisfaction with Web SitesTechnical UsabilityVisitor Satisfaction Explaining the Customer ExperienceMonitor dimensions on a regular basisOngoing maintenance of Web SiteChapter Overview Understand the Redesign of a Web SiteIncrease the amount of time people view and spend on the site Identify Major Cost Elements InvolvedOngoing design & programming costs for maintenance, updating, upgradingContinuing payments for Web hosting and software expensesNine Steps to Developing & Maintaining a Website1. Seek Advice before you start2. Define your objectives3. Write a Project Brief4. Find some Potential Suppliers5. Select your preferred supplierNine Steps Continued6. Agree on a specification and work plan7. Monitor and measure your project8. Maintain and develop your site9. Write a good briefSummary of the Nine Steps Take your time Outline exactly what you want to do Develop a plan and follow it Keep your site well maintained"What Price for a Web Site?" The Small Business Support NetworkDomain Name Registration……….$25 - 30/ yrDomain Name Parking…………….free - $100/yrWeb Server Rental…………………$10/mo. – $1000+/yr Design……………………………….$500 - $1000Promotion……………………………varies Maintenance………………………...approx. $250Top Ten Mistakes in Web Design1. Bad Search2. PDF files for online reading3. Not changing colors of a visited site4. Non-Scannable textSubheads, Bulleted lists, Highlight keywords, short paragraphs, inverted pyramid, simple writing style, de-fluffed language devoid of marketsTop Ten Mistakes Continued5. Fixed Font size6. Page titles with low search visibility7. Design that looks like advertisementsBanner blindnessAnimation avoidancePop-up purgesTop Ten Mistakes Continued8. Violating design conventionsJakob’s Law of the Web User Experience – Users spend most of their time on other websites 9. Opening new browser windows10. Not answering users’ questionsIn Conclusion… Some great tips, hints, and guidelines for web creation, maintaining, developing, and managing Realistic forecasts for costs of different stages or parts of the web design process What you need to know if you are thinking about creating a user friendly online businessAny questions or