Integrated Strategic Experience Dr Don Neubaum don neubaum bus oregonstate edu 541 737 6036 400E Bexell Office Hours MW 11 00AM Noon T 3 00PM 4 00PM Class Sessions Noon 1 50PM Monday Wednesday Bexell 203 Course Material Strategic Management Competitiveness Globalization Concepts 8th edition A copy is available on reserve in the library 2 Business Strategy Game 1 www bus online com Grading Individual Grades 50 Midterm Final 20 each 40 total Strategic issue summary 5 Game quiz 5 Group Grades 50 Game performance 25 Game assignments 10 Strategic presentation 15 This assignment is only a presentation no paper required Grades If you NEED a specific grade in this class other than to simply pass then you MUST email me and come see me by the end of next week Midterm and Final Multiple Choice 60 and Short Answer 40 Midterm 11 1 Chapters 1 3 Final Thursday December 9th 6 00PM Chapters 4 10 we won t cover them all Both exams will focus on lecture material and text terms as well as concepts from the simulation Typical Questions What four generic strategies exist Why does Porter call them generic According to Porter when should firms diversify What rules does he forward to judge the merits of diversification What is the goal of executive compensation Why is it so difficult to design an effective compensation package What are the axis on the BCG and the GE Nine Cell Matrix Which model is superior and why Strategic Issues Summary Start most class sessions with 2 4 of these You will find an article from WSJ Forbes Fortune etc highlighting an aspect of strategy WRITE a 2 page summary and a make a short 3 5 slides 5 minute presentation Sign up sheet will be distributed to determine which day each student will present 10 will be deducted for every class period you are late Graded equally on paper and presentation Hand in copy of slides and paper 5 of your grade Game Quiz 20 question on line open book quiz to test your preparedness to compete in the simulation 5 of your grade Business Strategy Game Simulation 9 11 teams of 4 5 will compete head to head manufacturing and selling tennis shoes in a globally competitive market 2 practice and 8 real time decisions Performance in the game is tracked based on your performance relative to competitors Game Performance 25 Game Assignments 10 Group Strategic Plan and Presentation Last week of the quarter November 11th or December 1st Company of your choice with my approval PowerPoint presentation of 15 minutes no paper necessary Pick a narrowly diversified company McDonald s not GE Software financial consulting firms difficult to analyze Sign up sheet for time slots will be distributed 15 of your grade Dates for presentation will be assigned to teams later in the term Peer Evaluations Your group members will evaluate your contribution throughout the quarter Once right after midterm and then again at the end of the term Your group grades can be adjusted up and down based upon their assessment of your contribution and effort Participation While not specifically graded I will be assessing your attendance and participation Final grades might be adjusted up and down based upon my assessment Students attending every class period will receive 5 points on the final Golden Rule No Tolerance policy for cheating Guilty parties receive an F and will dropped from the class Disciplinary actions may be taken be Standing O Earn 5 bonus points on midterm Announce to us a recent accomplishment or achievement While you may do as many Standing Os you want you can only earn the 5 points once Team Specials Teams can earn points from Team Specials tasks and assignments These points are tabulated over the quarter Students may also request team special points subject to instructor approval Awards Gold exempt from Final Silver 15 points added to midterm Bronze opt out of one essay on final Team Specials Opportunity James Curleigh President CEO October 5th 7 00PM 8 30PM KEEN Inc Austin Auditorium LaSells 25 points for each person in your attends group who Be thinking about who you might want in your group We will be forming them first thing Wednesday What is Strategy and Why is it Important Chapter One Why do we need strategy The reasons why firms succeed and fail is perhaps the central question in strategy Answers the fundamental question of the firm Where we are now Where we going How are we going to get there Strategic Management Defined decisions and actions that determine long term performance formulation and implementation of plans designed to achieve objectives unifying theme that gives coherence and direction to organizational individual decisions game plan management has for positioning the company in its chosen market competing successfully satisfying customers and achieving good business performance integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage What is a competitive advantage Competitive Advantage When a firm implements a strategy that rivals can t duplicate or find it too expensive to do try to imitate