Slide 1Class SessionsCourse MaterialGradingGradesMidterm and FinalTypical QuestionsStrategic Issues SummaryGame QuizBusiness Strategy Game SimulationGroup Strategic Plan and PresentationPeer EvaluationsParticipationGolden RuleStanding-OTeam SpecialsTeam Specials OpportunitySlide 18Slide 19Slide 20Why do we need strategy?Strategic Management DefinedCompetitive AdvantageIntegrated Strategic ExperienceDr. Don [email protected] BexellOffice Hours: MW 11:00AM – NoonT 3:00PM – 4:00PMClass SessionsNoon – 1:50PM, Monday/WednesdayBexell 203Course Material1) Strategic Management: Competitiveness & Globalization (Concepts – 8th edition). A copy is available on reserve in the library.2) Business Strategy Gamewww.bus-online.comGradingIndividual Grades - 50%Midterm/Final – 20% each (40% total)Strategic issue summary – 5%Game quiz – 5%Group Grades – 50%Game performance – 25%Game assignments – 10%Strategic presentation – 15%▪This assignment is only a presentation – no paper requiredGradesIf you NEED a specific grade in this class, other than to simply “pass,” then you MUST email me and come see me by the end of next week.Midterm and FinalMultiple Choice (60%) and Short Answer (40%)Midterm – 11/1Chapters 1-3Final Thursday, December 9th, 6:00PMChapters 4-10 (we won’t cover them all)Both exams will focus on lecture material and text terms, as well as concepts from the simulationTypical QuestionsWhat four generic strategies exist? Why does Porter call them generic?According to Porter, when should firms diversify? What rules does he forward to judge the merits of diversification?What is the goal of executive compensation? Why is it so difficult to design an effective compensation package?What are the axis on the BCG and the GE Nine-Cell Matrix? Which model is superior and why?Strategic Issues SummaryStart most class sessions with 2-4 of theseYou will find an article from WSJ, Forbes, Fortune, etc. highlighting an aspect of strategyWRITE a 2 page summary and a make a short (3 - 5 slides) 5 minute presentationSign up sheet will be distributed to determine which day each student will present10% will be deducted for every class period you are lateGraded equally on paper and presentationHand in copy of slides and paper5% of your gradeGame Quiz20-question on-line, open book quiz to test your preparedness to compete in the simulation5% of your gradeBusiness Strategy Game Simulation 9 - 11 teams of 4-5 will compete head to head manufacturing and selling tennis shoes in a globally competitive market.2 practice and 8 real-time decisionsPerformance in the game is tracked based on your performance relative to competitors.Game Performance – 25%Game Assignments – 10%Group Strategic Plan and PresentationLast week of the quarter November 11th or December 1stCompany of your choice, with my approvalPowerPoint presentation of 15 minutes – no paper necessaryPick a narrowly diversified company – McDonald’s not GESoftware, financial, consulting firms difficult to analyzeSign up sheet for time slots will be distributed15% of your gradeDates for presentation will be assigned to teams later in the termPeer EvaluationsYour group members will evaluate your contribution throughout the quarterOnce right after midterm, and then again at the end of the termYour group grades can be adjusted up and down, based upon their assessment of your contribution and effort.ParticipationWhile not specifically graded, I will be assessing your attendance and participation.Final grades might be adjusted up and down, based upon my assessment.Students attending every class period will receive 5 points on the finalGolden Rule“No Tolerance” policy for cheatingGuilty parties receive an F and will be dropped from the classDisciplinary actions may be takenStanding-OEarn 5 bonus points on midterm Announce to us a recent accomplishment or achievementWhile you may do as many Standing-Os you want, you can only earn the 5 points onceTeam SpecialsTeams can earn points from “Team Specials” tasks and assignmentsThese points are tabulated over the quarterStudents may also request team special points, subject to instructor approvalAwards:▪Gold – exempt from Final▪Silver – 15 points added to midterm▪Bronze – opt out of one essay on finalTeam Specials OpportunityJames Curleigh, President/CEO KEEN, Inc.October 5th, 7:00PM – 8:30PMAustin Auditorium – LaSells25 points for each person in your group who attendsBe thinking about who you might want in your group. We will be forming them first thing Wednesday.Chapter OneWhat is Strategy and Why is it Important?Why do we need strategy?The reasons why firms succeed and fail is perhaps the central question in strategyAnswers the fundamental question of the firmWhere we are now?Where we going?How are we going to get there?Strategic Management Defineddecisions and actions that determine long-term performanceformulation and implementation of plans designed to achieve objectivesunifying theme that gives coherence and direction to organizational/individual decisionsgame plan management has for positioning the company in its chosen market, competing successfully, satisfying customers, and achieving good business performanceintegrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantageWhat is a competitive advantage?Competitive AdvantageWhen a firm implements a strategy that rivals can’t duplicate, or find it too expensive to do try to
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