TEL T317 1st Edition Lecture 7 Outline of Last Lecture I. Information processing perspectiveII. Processing capacity and media exposureIII. Comparing Piaget and Information ProcessingIV. Video Clip ExamplesV. Attention (beginning)Outline of Current Lecture II. Theories of AttentionIII. Research on AttentionIV. ComprehensionV. Media for Infants (Baby Media)Current LectureI. Theories of Attentiona. Passive theory of attentioni. Passive reception/monitoringii. Visual attention is reactive; to maintain attention, the stimulus must changeiii. Stimulus change elicits attentionb. Active theory of attentioni. Active search/ anticipationii. Elicited by “information cues”iii. Comprehension is key; children react to how they understandc. Developmental theoryi. Move from exploration/passive to search/active with age progressionII. Research on Attentiona. Increased comprehension= increased attentioni. Anderson (1991)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.1. Attention= normal (48%), random (39%), foreign (30%), backward (28%)a. Children watched an episode of Sesame Street in these formsb. The % is how many children looked at the screen the entire timec. Kids are very distracted= why they ‘normal’ episodeisn’t at 100% attention levelb. Younger children maintain (even increase) attention with repeated viewings; older viewers do noti. Blues Clues shows reruns 4 days in a row for this reasonc. Interaction results in increased attentionIII. Comprehensiona. Complexities of TVi. Must try to make sense of multiple sources of info at onceii. Not always explicit lessons in programsiii. Storylines aren’t always linear; children only focus on one thingiv. Different conventions/formal features for different genresIV. Media for Infants (Baby Media)a. The old story…i. No products made for babies; only 4-5 year oldsb. Todayi. Many products designed for ages under 21. Baby Einstein2. BabyFirst TV3. Products lure parents with the idea that babies will learn from the programs/products= not turec. Educational Claimsi. “…cognitive, sensory, and emotional development.”d. Prevalencei. The product companies are winningii. 25% of America’s infants use/watch these productse. Why?i. Higher attention; companies say these products work because the child is looking at the screen1. Attention and comprehension= not the sameii. Increased availability; we are technologizing young brains1. Rewiring the child brain with overstimulation2. No cohesive narrative to follow with cognitive skillsiii. Parental