a. Spongebobi. Sensory motor= no responseii. Preoperational1. Will get the big picture but no specifics2. Attention caught by Spongebob flopping in the pool3. The colors of characters affect the attitude toward themb. Fairy Odd Parentsi. Young child vs old child1. Understanding the functional use of the fairies2. The rude clown is interpreted differently and the jokes go over the younger child’s head3. The love struck little sister having a crushc. Family Guy (Cool Whip)i. Little kids love family guy: talking dog and baby and it is animated (cartoon)ii. The crude joke is missed by the younger audienceVII. Attention (beginning)a. What Is Attentioni. Conceptual vs. operational1. Conceptual-an explanation or definition of somethinga. Ex: attention is the ability to focus on a taskii. Operational- how your conceptual attention is carried out through various methods carried out through the scientific methodb. How can we measure attention?i. Visual orientation; how long a child is physically watching somethingii. EEG/EKG measures; psychological experiments of the brainiii. Reaction time tasks; having a child watch a TV show while also trying to pick up on a beep.1. This tests a child’s focus of media contentiv. Ask the child questions to determine their comprehension of the media contentTEL T317 1nd Edition Lecture 6 Outline of Last Lecture I. Experiment: uses and basic designII. Developmental differences in processing mass mediaIII. Piaget’s TheoryIV. Assumptions of Piaget’s TheoryV. Stages of DevelopmentVI. Limitations of Piaget’s TheoryOutline of Current Lecture II. Information processing perspectiveIII. Processing capacity and media exposureIV. Comparing Piaget and Information ProcessingV. Video Clip ExamplesVI. Attention (beginning)Current Lecturea. Information Processing perspectivei. Compare your mind to a computerii. Hardware= your genetic makeup and mental processesb. Software=your environmental influencesc. Backgroundi. Assumptionsii. Mental capacity limited (increases with age)iii. Only so many mental resources availableIII. Nature of the task is importanta. Processing capacity and media exposurei. Older children are better to consider multiple cues or scenes when interpreting a TV portrayal b. Ex: children will recap the show they watched and the advertisements because they extract the information from media that they deem “meaningful”These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.IV. Likewise, complex interactive video game would tax working memory of young childa. Comparing Piaget and Information Processingb. The nature of the task mattersi. Environment mattersV. Piaget didn’t consider this factor in his studiesVI. Video Clip Examplesa. Spongebobi. Sensory motor= no responseii. Preoperational1. Will get the big picture but no specifics2. Attention caught by Spongebob flopping in the pool3. The colors of characters affect the attitude toward themb. Fairy Odd Parentsi. Young child vs old child1. Understanding the functional use of the fairies2. The rude clown is interpreted differently and the jokes go over theyounger child’s head3. The love struck little sister having a crush c. Family Guy (Cool Whip)i. Little kids love family guy: talking dog and baby and it is animated (cartoon)ii. The crude joke is missed by the younger audienceVII. Attention (beginning)a. What Is Attentioni. Conceptual vs. operational 1. Conceptual-an explanation or definition of somethinga. Ex: attention is the ability to focus on a taskii. Operational- how your conceptual attention is carried out through various methods carried out through the scientific methodb. How can we measure attention?i. Visual orientation; how long a child is physically watching somethingii. EEG/EKG measures; psychological experiments of the brainiii. Reaction time tasks; having a child watch a TV show while also trying to pick up on a beep.1. This tests a child’s focus of media contentiv. Ask the child questions to determine their comprehension of the media