TEL T317 1st Edition Lecture 7 Outline of Last Lecture I Information processing perspective II Processing capacity and media exposure III Comparing Piaget and Information Processing IV Video Clip Examples V Attention beginning Outline of Current Lecture II Theories of Attention III Research on Attention IV Comprehension V Media for Infants Baby Media Current Lecture I II Theories of Attention a Passive theory of attention i Passive reception monitoring ii Visual attention is reactive to maintain attention the stimulus must change iii Stimulus change elicits attention b Active theory of attention i Active search anticipation ii Elicited by information cues iii Comprehension is key children react to how they understand c Developmental theory i Move from exploration passive to search active with age progression Research on Attention a Increased comprehension increased attention i Anderson 1991 These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute III IV 1 Attention normal 48 random 39 foreign 30 backward 28 a Children watched an episode of Sesame Street in these forms b The is how many children looked at the screen the entire time c Kids are very distracted why they normal episode isn t at 100 attention level b Younger children maintain even increase attention with repeated viewings older viewers do not i Blues Clues shows reruns 4 days in a row for this reason c Interaction results in increased attention Comprehension a Complexities of TV i Must try to make sense of multiple sources of info at once ii Not always explicit lessons in programs iii Storylines aren t always linear children only focus on one thing iv Different conventions formal features for different genres Media for Infants Baby Media a The old story i No products made for babies only 4 5 year olds b Today i Many products designed for ages under 2 1 Baby Einstein 2 BabyFirst TV 3 Products lure parents with the idea that babies will learn from the programs products not ture c Educational Claims i cognitive sensory and emotional development d Prevalence i The product companies are winning ii 25 of America s infants use watch these products e Why i Higher attention companies say these products work because the child is looking at the screen 1 Attention and comprehension not the same ii Increased availability we are technologizing young brains 1 Rewiring the child brain with overstimulation 2 No cohesive narrative to follow with cognitive skills iii Parental expectations