TEL T317 1nd Edition Lecture 6 Outline of Last Lecture I Experiment uses and basic design II Developmental differences in processing mass media III Piaget s Theory IV Assumptions of Piaget s Theory V Stages of Development VI Limitations of Piaget s Theory Outline of Current Lecture II Information processing perspective III Processing capacity and media exposure IV Comparing Piaget and Information Processing V Video Clip Examples VI Attention beginning Current Lecture a Information Processing perspective i Compare your mind to a computer ii Hardware your genetic makeup and mental processes b Software your environmental influences c Background i Assumptions ii Mental capacity limited increases with age iii Only so many mental resources available III Nature of the task is important a Processing capacity and media exposure i Older children are better to consider multiple cues or scenes when interpreting a TV portrayal b Ex children will recap the show they watched and the advertisements because they extract the information from media that they deem meaningful These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute IV Likewise complex interactive video game would tax working memory of young child a Comparing Piaget and Information Processing b The nature of the task matters i Environment matters V Piaget didn t consider this factor in his studies VI Video Clip Examples a Spongebob i Sensory motor no response ii Preoperational 1 Will get the big picture but no specifics 2 Attention caught by Spongebob flopping in the pool 3 The colors of characters affect the attitude toward them b Fairy Odd Parents i Young child vs old child 1 Understanding the functional use of the fairies 2 The rude clown is interpreted differently and the jokes go over the younger child s head 3 The love struck little sister having a crush c Family Guy Cool Whip i Little kids love family guy talking dog and baby and it is animated cartoon ii The crude joke is missed by the younger audience VII Attention beginning a What Is Attention i Conceptual vs operational 1 Conceptual an explanation or definition of something a Ex attention is the ability to focus on a task ii Operational how your conceptual attention is carried out through various methods carried out through the scientific method b How can we measure attention i Visual orientation how long a child is physically watching something ii EEG EKG measures psychological experiments of the brain iii Reaction time tasks having a child watch a TV show while also trying to pick up on a beep 1 This tests a child s focus of media content iv Ask the child questions to determine their comprehension of the media content