Iahmh`kZiarIahmh`kZiarIahmh`kZiarIahmh`kZiarPhotographyIahmh`kZiarIahmh`kZiarIahmh`kZiarIahmh`kZiarIahmh`kZiarPhotographyWhat to look for in photography: Three types of photographsª Informationalª Visually Appealingª Intimate—pictures you can feelContent is king.PhotographyThe three types of photographsPhotographyPhotographyPhotographyHow to Get Good Picturesª A simple truth: To make the picture, you have to be there.ª Shoot pictures of real people doing real things—documentary photography.ª The idea of “found work” is at the core of documentaryphotography.PhotographyPhotographyPhotos that should be bannedª A person sitting at a desk.ª A person on a phone.ª A person using a computer.ª A person looking at or holding a picture.ª Most meeting pictures.PhotographyPhotographs are the truth.ª They must not be digitally modified.ª They must not be taken out of context.ª Readers must be able to trust the pictures. If they can’t trust the pictures, they won’t trust you.ª Respect the integrity of the image.Iahmh`kZiarIahmh`kZiarIahmh`kZiarIahmh`kZiarIahmh`kZiarIahmh`kZiarPhotographyManipulation That’s Always Acceptableª Color correction.ª Dodging, burning and sharpening to improve reproduction quality.Other Manipulation Guidelinesª News photos running on news pages should never be manipulated.ª Any photo illustration must appear to be a photo illustration. In other words, it must not look like a real photo.ª All photo illustrations must be labeled as such.PhotographyPhotographyCropping Photographsª Photos should be cropped for maximum impact, but they should be cropped with great care.ª Before cropping a photo in a manner that radically changes the composition or content of a photo, consult a photo editor.ª Be aware that the photographer has already taken great care in cropping and composing the photo.Nickels, Dimes, Quartersª Any important face in a photo must be at least the size of a dime.ª Vary the size of faces on your page. A good rule of thumb is to see whether you have faces the sizes of nickels, dimes and quarters.PhotographyBasic CompositionPhotographyBasic CompositionPhotographyBasic Compositionª The most visually pleasing rectangle has a ratio of about 3 x 5 or 5 x 3. (The Golden Rectangle)ª Don’t shy away from more dramatic vertical or horizontal shapes.ª In a perfect world, you’d prefer to avoid squares, but don’t sacrifice the perfect crop for a shape. Make the shape fit the photo. Don’t make the photo fit the
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