CSU DM 272 - Chapter 2: Continued (2) (2 pages)

Previewing page 1 of 2 page document View the full content.
View Full Document

Chapter 2: Continued (2)



Previewing page 1 of actual document.

View the full content.
View Full Document
View Full Document

Chapter 2: Continued (2)

68 views

Blind Taste Testing


Lecture number:
7
Pages:
2
Type:
Lecture Note
School:
Colorado State University- Fort Collins
Course:
Dm 272 - Consumers in the Marketplace

Unformatted text preview:

DM 272 1st Edition Lecture 7 Outline of Last Lecture I Aging in Absolute Threshold II Attention III Interpretation Outline of Current Lecture I Perceptual Positioning II What is a Blind Taste Test III Perception vs Preference IV Why Blind Taste Testing Current Lecture Perceptual Positioning When consumers develop perceptions of brands in terms of both functional and symbolic attributes Positioning Strategy o The use of marketing mix e g product design pricing advertising to influence customers interpretation of meaning What is a Blind Taste Test When consumers sample a product without knowing the brand which they consume Selective Distortion Tendency to interpret distort information to be consistent with prior brand and product beliefs o Can work to the advantage of marketers of strong brands A car may seem to drive smoother A beer may taste better Perception vs Preference Perception is subjective Taste is not necessarily the most important factor of consumer purchases Brand information impacts consumer perception and thus preference These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Why Blind Taste Testing To asses the value of a brand To diagnose problems and evaluate different components of the marketing mix To identify product formulation To produce healthier product alternatives To taste for quality control



View Full Document

Access the best Study Guides, Lecture Notes and Practice Exams

Loading Unlocking...
Login

Join to view Chapter 2: Continued (2) and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Chapter 2: Continued (2) and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?