CSU DM 272 - Chapter 2: Perception (2 pages)

Previewing page 1 of 2 page document View the full content.
View Full Document

Chapter 2: Perception



Previewing page 1 of actual document.

View the full content.
View Full Document
View Full Document

Chapter 2: Perception

78 views

What is perception?


Lecture number:
5
Pages:
2
Type:
Lecture Note
School:
Colorado State University- Fort Collins
Course:
Dm 272 - Consumers in the Marketplace

Unformatted text preview:

DM 272 1st Edition Lecture 5 Outline of Last Lecture I Consumer Behavior Role Theory II Marketers and Consumer Behavior III The Underlying Principles of Consumer Behavior IV How to Develop Good Consumer Research Questions Outline of Current Lecture I Chapter 2 Introduction II An Overview of the Perceptual Process III Sensory Systems IV Exposure Current Lecture Chapter 2 Introduction Sensation Immediate response of the sensory receptors eyes ears nose mouth fingers and skin to basic stimuli Perception Process by which a person selects organizes and interprets the sensations An Overview of the Perceptual Process Sensory stimuli sights sounds smells tastes and textures Sensory receptors eyes nose ears mouth and skin Exposure Attention Interpretation Sensory Systems Hedonic consumption the multisensory fantasy and emotional aspects of consumers interactions with products o Example concert Disneyworld movie theatre Vision Visual elements in advertising store design and packaging Smell Odors can stir emotions create feelings or relief stress Sound Background music creates desired moods These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Touch Shown to be a factor in sales interactions Taste Ethnicity affects taste preferences Exposure Exposure when a stimulus comes within the range of someone s sensory receptors Sensory Thresholds o Absolute Threshold the minimum amount of stimulation that can be detected on a sensory channel o Differential Threshold the ability of a sensory system to detect changes or differences between two stimuli Just Noticeable Difference J N D Weber s Law the stronger the initial stimulus the greater the change must be for it to be noticed



View Full Document

Access the best Study Guides, Lecture Notes and Practice Exams

Loading Unlocking...
Login

Join to view Chapter 2: Perception and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Chapter 2: Perception and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?