GEOG 256 1nd Edition Lecture 14 Outline of Last Lecture II Main Factors III Efficiency Outline of Current Lecture IV Product Lifecycle V Behavior Change VI Social Identity VII Cultural Creatives Current Lecture Your Self and Sustainability Sustainable Consumption Consumer behavior impacts the world o Includes purchase use disposal Product Lifecycle Analysis Disposable razors o Operation Hot water 10 4 kwh year o Production 6 1 lbs CO2 equiv year o Disposal 2 billion year not recycled Electric Razor o Operation 35 kwh year operation o Production 8 lbs CO2 equiv year o Disposal Marginal Product Lifestyle Analysis Attitudes Worldwide 91 says its important to live where there is economic prosperity 83 have fair to high levels of concern about the environment These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute But weak evidence of global rejection of consumerism Tactics for Behavior Change Green labeling improves information may stimulate additional consumption Choice editing remove worst option ban incandescent bulbs Pricing incentives parking fees conservation tax credits Social marketing using marketing techniques to change behavior for social goals The Information Campaign If you change peoples knowledge it will change their behaviors Awareness Campaigns Highlight the seriousness of the problem by giving incidence rates Alarmist look at this big problem approach Common Practice Information campaigns produce small effects Can produce boomerang effects some may want to fit in with a perceived social norm Knowledge Deficit Model Knowledge deficit models ignores the motives for behavior People engage in behaviors for reasons and knowing more is not a reason for action o Perceived benefits positive o Personal inconvenience Normative Social Influence Social norms an individual s beliefs about the common and accepted behavior in a specific situation Social Validation Which one attracts more tips o Empty tip jar vs full tip jar o FULL Planned Behavior and Social Identify Theory People will pursue sustainability if o Attitude they have a positive evaluation about it o Norms they think their peers would support them o Control they think they can make it happen o Past behavior they ve done it in the past Changing Norms by Changing Interaction How to Practice Becoming Ecosynchornus Local scale Relationships View of reality Direction The Cultural Creatives By Paul H Ray o Based on 15 years of research o 150 000 people surveyed o 500 focus groups o 60 in depth 408 hour interviews on life histories 50 million in United States 26 of US Adults 80 90 million in European Union 30 35 of E U Adults Value Graphics Values and lifestyles segments that are produced from cultural differences A subculture has a different o Value set most important priorities o Worldview how life works What s real What life is all about o Lifestyle what to buy How to live