The Basis for the Buy

(4 pages)
Previewing page 1 of actual document.

The Basis for the Buy

Public relations, advertising, control


Lecture number:
25
Pages:
4
Type:
Lecture Note
School:
Washington State University
Course:
Comstrat 380 - (ADVER) Advertising Principles and Practices
Edition:
1

Unformatted text preview:

Comstrat 380 1nd Edition Lecture 25 Outline of Last Lecture I. Media strategies II. Cost efficiency III. The basis for the buy IV. Media buying complexities Outline of Current Lecture I. Terms to identify audiences II. Key strategic media concepts III. The basis for the buy IV. Public relations V. Public opinion VI. Reputation VII. Comparing Public Relations and Advertising VIII. Control Current Lecture I. Terms to identify audiences a. Exposure i. Having an opportunity to perceive the message b. Impressions i. One persons opportunity to be exposed one time to an ad in a specific media vehicle c. Circulation These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.



View Full Document

Access the best Study Guides, Lecture Notes and Practice Exams