PRINCIPLES OF MARKETING MARK 3321 Spring 2024 Section 002 2 00PM 3 20PM COBA 243 Tuesday Thursday Instructor Dr Fred Miao Professor of Marketing and John Merrill Endowed Professor COBA 220 Phone 817 272 0532 Email fred miao uta edu Office Hours 9 45AM 10 45AM on Tuesday Introduction Objectives This class discusses the marketing variables of products channels prices and promotion as related both to the profitability of the firm and to customer satisfaction while keeping in mind the variables economic legal and social consequences Course Relevance for BBA Students MARK 3321 is a required BBA core business class If you are in the BBA program you will take MANA 4322 as a capstone class toward the end of your academic career Contents of MARK 3321 will be revisited in MANA 4322 via a comprehensive final exam covering material in BBA core business classes While a list of key topics will be provided retaining your MARK 3321 materials and notes will be beneficial Course Materials The required textbook for MARK 3321 is MKTG 13th Edition by Charles W Lamb Joseph F Hair Jr and Carl McDaniel Publisher CENGAGE Learning ISBN13 9780357127803 Access to Cengage s MindTap online materials is required for this course MindTap is included in your tuition through the Inclusive Access IA program Benefits of IA include o Automatic access on Day 1 of Class o Cengage Mobile App included with MindTap eBook You can pay for Inclusive Access with your tuition and the price with tax is 45 You can get this price later as well till the end of the add drop period After the add drop period the price will be 94 75 at the UTA bookstore MindTap includes the full electronic textbook for you to access through your internet browser or on a mobile app Print versions are available at the bookstore The physical textbook is not required o Additional materials such as Power Point slides will be posted on Canvas You can access MindTap materials through your Canvas account as follows 1 Access Your Canvas Course 1 Log into Canvas and select your course 2 Click on Modules 3 The textbook materials can be seen in a Module titled Lamb MKTG 13e MindtapV2 4 Click the link MindTap Access for Principles of Marketing 5 On the next screen click on the tab titled Load MindTap Access for Principles of Marketing in a new window Link Your Cengage and Canvas Accounts 7 6 On the next screen log in to your CENGAGE account This will link your Cengage and Canvas accounts If you don t have an account create a new student account and register It is recommended that you use your UTA email address 8 To verify your account open the Welcome to Cengage email you just received and click Activate Cengage Account to set your password and complete the registration process Be sure to use the same device and browser to create and verify your account o Note that you might already have a Cengage account if you ve used MindTap CengageNOWv2 OWLv2 SAM WebAssign or another Cengage platform in a different course o Linking your accounts is a one time process If you ve previously completed this step for another course you won t be prompted to do it again Enroll in Your Course 9 You ve found your course materials Your Cengage course materials have already been purchased and you now have full access to them Click Continue to access your course If you wish to watch a video describing these steps follow this link https startstrong cengage com mindtap canvas ia yes Cengage Help https www cengage com coursepages Inclusive UTA IA MindTap1 Course Points Participation in the Research Experience Program Surveys In class exercises 6 25 pts each Exams 3 100 pts each Total Points 25 5 2 150 31 6 300 63 2 475 100 Grading Scale A 90 B 80 90 C 70 80 D 60 70 F 60 2 Week Date Chapters Tentative Course Schedule1 1 T 1 R 2 T 2 R 3 T 3 R 4 T 4 R 5 T 5 R 6 T 6 R 7 T 7 R 8 T 8 R 9 T 9 R 10 T 10 R 11 T 11 R 12 T 12 R 13 T 13 R 14 T 14 R 15 T 15 R 16 T 16 R Jan Jan Jan Jan Jan Feb Feb Feb Feb Feb Feb Feb Feb Feb Mar Mar Mar Mar Mar Mar Mar Mar Apr Apr Apr Apr Apr Apr Apr Apr Apr May 16 18 23 25 30 1 6 8 13 15 20 22 27 29 5 7 12 14 19 21 26 28 2 4 9 11 16 18 23 25 30 2 Topic Course Introduction An Overview of Marketing Strategic Planning for Competitive Advantage 1 Strategic Planning for Competitive Advantage 2 The Marketing Environment Consumer Decision Making 1 Consumer Decision Making 2 Business Marketing Exam 1 Review Exam 1 Five Chapters 1 2 4 6 7 Segmenting and Targeting Markets 1 Segmenting and Targeting Markets 2 Marketing Research 1 Marketing Research 2 Product Concepts Developing and Managing Products Spring Break NO CLASS Spring Break NO CLASS Services and Nonprofit Organization Marketing Exam 2 Review Exam 2 Five Chapters 8 9 10 11 12 Supply Chain Management and Marketing Channels 1 Supply Chain Management and Marketing Channels 2 Retailing Marketing Communications Advertising Public Relations and Sales Promotion 1 Advertising Public Relations and Sales Promotion 2 Personal Selling and Sales Management 1 Personal Selling and Sales Management 2 Pricing Concepts Exam 3 Review Exam 3 Six Chapters 13 14 15 16 17 19 1 2 2 4 6 6 7 8 8 9 9 10 11 13 13 14 15 16 16 17 17 19 12 RESEARCH EXPERIENCE PROGRAM REP 1 May be subject to change when situations occur 3 See separate documents on CANVAS Class Policies You should read assigned readings prior to every class Stay attentive in class Do not disturb others by coming late conversing with others speaking texting on cell phones browsing the Internet instant messaging working on other assignments etc While in the classroom laptop computer smartphone tablet computer etc use for activities not related to class is strictly prohibited Those found using any such device for unrelated activities will be asked to leave the class The best way to reach me is via e mail In accordance with University policy I will not accept e mails that are not from a UTA e mail address UT Arlington has adopted MavMail as its official means to communicate with students about important deadlines and events as well as to transact university related business regarding financial aid tuition grades graduation etc All students are assigned a MavMail account and are responsible for checking the inbox regularly There is no additional charge to students for using this account which remains active even after graduation Information about activating and using MavMail is available at http www uta edu oit cs email mavmail php While I am happy to clarify concepts or answer questions