MARK 3321 Principles of Marketing Spring 2022 Instructor Information Instructor s Dr Michael Richarme Office Number COB 234 Office Telephone Number 817 272 2878 Email Address richarme uta edu Course Information Section Information MARK 3321 032 28345 Faculty Profile http mentis uta edu explore profile michael richarme Office Hours MW 2 3 p m via Microsoft Teams The Teams link is https teams microsoft com l meetup join 19 3amGpX7ZhzxZg1uH80LtP2Vf5N19s9J dqN4ptBGDX io1 40thread tacv2 1638979131202 context 7b 22Tid 22 3a 225cdc5b43 d7be 4caa 8173 729e3b0a62d9 22 2c 22Oid 22 3a 2295814a8a 6762 4e58 8ca1 b5e863937b8d 22 7d Time and Place of Class Meetings Asynchronous Online sections via UTA Canvas This class does NOT have a regularly scheduled meeting time As an asynchronous course the materials are on the Teams class site and available 24 7 for the students to utilize The professor provides videos each week over the course materials but these are NOT a substitute for carefully reading the text and taking notes as you would do in a face to face class Description of Course Content Survey of activities involved in marketing Emphasis is on developing a managerial point of view in planning and evaluating marketing decisions of the firm Analyzes decisions with respect to products price channel and promotional variables and considers questions relating to cost efficiency demand social responsibility and regulations Student Learning Outcomes Based on active learning and participation in this course students will be able to Understand the fundamental concepts and practices in marketing Become knowledgeable of the structure of marketing its past and probable future Recognize the numerous decision areas facing marketing decision makers Utilize a reasoned frame of reference for dealing with marketing decisions Demonstrate familiarity with the complex environment that affects marketing decisions 1 Effectively communicate to diverse audiences in a concise and reasoned manner Required Textbooks and Other Course Materials MKTG 13th Edition by Charles W Lamb Joseph F Hair Jr and Carl McDaniel Publisher CENGAGE Learning ISBN13 9780357127803 Access to Cengage s MindTap online materials is required for this course MindTap is included in your tuition through the Inclusive Access IA program Benefits of IA include o o o Included in your tuition at only 47 saving you close to 10 Automatic access on Day 1 of the semester Cengage Mobile App included with MindTap eBook MindTap includes the full electronic textbook for you to access through your internet browser or on a mobile app Print versions are available at the bookstore The physical textbook is not required Additional readings Power Point slides and other materials will be posted on Canvas You can pay for Inclusive Access with your tuition and the price with tax is 47 You can get this price later as well till the end of the add drop period After the add drop period the price will be 60 You can access Access Your Canvas Course MindTap materials through your Canvas account as follows Link Your Cengage and Canvas Accounts Log into Canvas and select your course Click on Modules The e book materials can be seen in a Module titled Lamb MKTG 13e 1 2 3 MindtapV2 4 OF MARKETING 5 PRINCIPLES OF MARKETING in a new window On the next screen click on the tab titled 2222 MARK 3321 032 Click the link at the top of this module 2222 MARK 3321 032 PRINCIPLES If you don t have an account create a new student account and register It is On the next screen log in to your CENGAGE account This will link your 6 Cengage and Canvas accounts You only have to link to Cengage one time for the whole semester 7 required that you use your UTA email address 8 To verify your account open the Welcome to Cengage email you just received and click Activate Cengage Account to set your password and complete the registration process Be sure to use the same device and browser to create and verify your account o Note that you might already have a Cengage account if you ve used MindTap CengageNOWv2 OWLv2 SAM WebAssign or another Cengage platform in a different course o Linking your accounts is a one time process If you ve previously completed this step for another course you won t be prompted to do it again You ve found your course materials Your Cengage course materials have 9 already been purchased and you now have full access to them Click Continue to access your course 2 If you wish to watch a video describing these steps follow this link https startstrong cengage com mindtap canvas ia yes Marketing Computer Simulation Game An individual computer simulation game that places students in the position of a food truck owner and allows the students to make strategy decisions over the course of 5 simulated weeks of play This is individual and self paced but must be purchased for 10 from Harvard with this link https hbsp harvard edu import 923006 external site Links to an Descriptions of major assignments and examinations The course will consist of readings and assignments from texts and articles three online examinations the computer simulation exercise and the Research Experience Program Note that there are flashcards and self graded practice quizzes in MindTap along with reflective exercises and discussion questions suitable for small study group discussion The computer simulation exercise is intended to utilize the concepts in the materials in making real world decisions about running a business The Research Experience Program utilizes four conceptual surveys to help both researchers and UTA students understand the research process in more depth and utilization of the research results in creating practical models of consumer behaviors Technology Requirements The students will be required to have routine access to the Internet as this course will utilize Canvas Respondus LockDown browser and webcam for exams and access to the Harvard Publishing simulation exercise Students can access tutorials on these tools by clicking on the Get Started Box on their Canvas Homepage The students will be required to have routine access to the Internet as this course will utilize Canvas Respondus LockDown browser and webcam for exams and access to the Harvard Publishing simulation exercise Students can access tutorials on these tools by clicking on the Get Started Box on their Canvas Homepage LockDown Browser can be downloaded from the Help Section on the Global Navigation menu There is also a useful video on how