IS1 Introduction to Information Systems Objectives Introduce Information Systems as a critical enabler of 21st century business Understand some basic terminology in IS Examine how IS supports a major company s business function UPS case information and technology strategy Required Readings Chapter 1 Text pages 2 35 Preparation and Questions Read the UPS case carefully pg 23 24 What are the inputs processing and outputs of UPS s package tracking system What technologies are used by UPS How are these technologies related to UPS s business strategy What problems do UPS s information systems solve What would happen if these systems were not available IS2 Collaboration through Technology Objectives Introduce the Team Contract Understand the basics of collaborative behavior Examine different types of collaborative technology that can be used to support team behavior Choose a collaboration platform for your team Required Readings Chapter 2 Collaboration Information Systems pgs 41 71 Questions and Preparation What experiences have you had with collaboration tools in the past Have you used Skype Google Docs SMG Tools to get projects done Have you ever worked on a virtual team How did collaboration work when you could not work face to face What are some of the criteria that you are thinking about in choosing the appropriate collaboration platform for your team Be sure you understand the pros and cons of the different collaboration tools described in this chapter IS3 Competitive Strategy Competitive Advantage through the Web 1 Objectives Identify how technology changes are affecting industries and businesses within different industries Example of Blockbuster Netflix Examine how different companies Zara and TJX make different technology choices to support distinct strategies Understand the concept of the Long Tail Reading Text pages 83 104 Movie Rental Business Blockbuster Netflix and Redbox SMG Tools Long Tail Questions and Preparation How do the various players create and capture value movie studios theaters DVD retailers Blockbuster Netflix Redbox On Demand Apple TV What factors led to Netflix growth How should Blockbuster have responded What Factors led to Redbox s growth Why did it capture a market already dominated by others What are the key success factors in movie rental How do Blockbuster Netflix and Redbox compare on these dimensions What s next What advice do you have for players in this business IS4 Business Process Information Systems Information Nomadic Field Manual Objectives Understand at a basic level what a business process is Understand how to map a business process Understand the relationship between business processes and information systems Required Readings Text Chapter 4 Business Processes Information Systems and Information Pages 105 123 Nomadic FM on Business Process Complete the assignment in the Nomadic Field Manual before you come to class FM Questions and Preparation Asignment due in class Review the BPMN on page 110 Identify one or two key business process that your company will need to develop What is the information that will be required How would you map one of these processes 2 IS5 Applying Process Thinking Objectives Understand how to improve the business processes of a small company Understand how to link business process improvement with information technology support Create a process map for your business Readings 1 888 JunkVan Pgs 133 up to Possible Information Technology Solutions pg 137 Questions and Preparation What are the business problems that Marcus Kingo is facing Bring to class a map of the major business processes that are described in the case What does your process map reveal about the information problems that Kingo is facing IS6 Database I Objectives To understand what a database is To understand the difference between spreadsheets databases and files To understand how businesses use database software to access critical information for managing all aspects of the business To explore how to construct a relational database Readings Text Chapter 6 Foundations of Business Intelligence Databases and Information Management pages 149 166 Be sure you can identify the following a Primary key s b Relationships c 1 and the many side d Foreign Keys Questions and Preparation What is an entity What is a table What is a query What is a report Review Figures 4 and 5 on pages 158 and 160 How will the tables be joined together to answer specific questions that management may have such as who are our biggest suppliers What is an entity relationship diagram 3 IS8 Database II Objectives Understand the basics of building an Access Database Prepare you to do Database Homework Readings Review Chapter 4 to familiarize yourself with vocabulary and concepts of actually building a database If you would like a quick overview of building a database go to http www youtube com watch v hMzf6u8hWqk feature relmfu Start at 1 28 IS9 Internet Marketing I Objectives Understand how Internet Searches work Understand Search Engine Optimization SEO Understand Page Ranking Algorithms Readings Reading posted on SMGtools Google s Search engine Optimization Starter s guide 32 pages skim to gain an understanding of the tactics make a list of the topics that you feel are important to know Hubspot s An introductory Guide to Paid Search 30 pages skim to gain an understanding of the difference between organic and paid search Hubspot s Essential Guide to Internet marketing 67 pages skim How the Internet Works http www youtube com watch v 7 LPdttKXPc feature related Questions and Preparation What is the difference between organic and paid search What is inbound versus outbound marketing How do search engines change advertising How would you compare advertising on the Internet with traditional billboard or mailer advertising IS10 Internet Marketing II Objectives click etc Readings Understand important terms in Internet marketing such as click through rates pay per Understand the basics of tracking customers as they click through your website Understand how to measure the value of Internet advertising Understand different types of Internet advertising such as banner ads versus pay per click 4 Text pg 239 250 MedNet com confronts Click Through Competition Questions and Preparation What does the Advertiser want sales leads product awareness What are the best metrics for measuring success What specific consumer behaviors determine whether or not a business model produces How would Heather