IS 323 Midterm Study Guide Fall 2013 IS1 Introduction to Information Systems a IS 1 Slides b Readings Chapter 1 Text pages 2 25 Preparation and Questions Read the UPS case carefully pg 23 24 What are the inputs processing and outputs of UPS s package tracking system What technologies are used by UPS How are these technologies related to UPS s business strategy What problems do UPS s information systems solve What would happen if these systems were not available IS2 Collaboration through Technology IS 2 Slides a b Readings Chapter 2 Collaboration Information Systems pgs 41 71 Online Reading 10 Principles of Effective Website Design at http uxdesign smashingmagazine com 2008 01 31 10 principles of effective web design IS3 Competitive Strategy Competitive Advantage through the Web Text pages 83 104 Movie Rental Business Blockbuster Netflix and Redbox SMG Tools Long Tail Business Process Information Systems Information IS4 IS 3 slides a b Reading IS 4 Slides a b Readings Text Chapter 4 Business Processes Information Systems and Information Pages 105 123 1 Nomadic FM on Business Process IS5 Applying Process Thinking IS 5 Slides a b Readings 1 888 JunkVan Pgs 133 up to Possible Information Technology Solutions pg 137 Questions and Preparation What are the business problems that Marcus Kingo is facing Bring to class a map of the major business processes that are described in the case What does your process map reveal about the information problems that Kingo is facing IS6 Database I a IS 6 Slides b Readings Text Chapter 6 Foundations of Business Intelligence Databases and Information Management pages 149 166 Questions and Preparation What is an entity What is a table What is a query What is a report Review Figures 4 and 5 on pages 158 and 160 How will the tables be joined together to answer specific questions that management may have such as who are our biggest suppliers What is an entity relationship diagram IS7 Information Systems Strategy Workshop No test material from Workshops IS8 Database II a IS8 Slides b Readings Review Readings from IS 6 P 149 165 to familiarize yourself with vocabulary and concepts 2 IS9 Internet Marketing I a IS 9 Slides b Readings Textbook Pages 190 216 Ecommerce Digital Markets Digital Goods Reading posted on SMGtools Google s Search engine Optimization Starter s guide 32 pages skim to gain an understanding of the tactics make a list of the topics that you feel are important to know Hubspot s An introductory Guide to Paid Search 30 pages skim to gain an understanding of the difference between organic and paid search Hubspot s Essential Guide to Internet marketing 67 pages skim How the Internet Works http www youtube com watch v 7 LPdttKXPc feature related IS10 Internet Marketing II a b Readings IS 10 Slides a Textbook pages 190 216 Ecommerce Digital Markets Digital Goods P 239 250 MedNet com confronts Click Through Competition 3