Leonel Mezatio Noreen Hannon ENG 11102.22.2022Rhetorical analysis paperThe image I picked for this project is from a World Wildlife advertisement about cleaning up our environment. This is one of several advertisements from the "What Will It Take Before We Respect the Planet?" series, which was launched in 2010. Because of the tremendous emotional appeal viewers receive from watching the innocent bears harmed, the way they used the graffiti on the bears to symbolize the way we are harming our vulnerable ecosystems is highly compelling. People are more likely to feel responsibility and desire to take action because of the way this appeals to them.Because of the detrimental impact that viewing this photo had on individuals, World Wildlife opted to show it differently than their other advertising. It's not your normal "save the Earth" ad, which distinguishes it from the competition and attracts more attention. I would classify the image as satire since it employs a stereotyped form of "disrespect" in our society's culture by placing graffiti in an unlikely location and distorting the image to attract viewers' attention. Graffiti is so common in our culture that it fails to capture our attention. In contrast tothis shot, where you would wonder, "Who would tag that innocent bear?" World Wildlife hoped to elicit this emotion from viewers. The commercial is designed to raise awareness about how we are harming our ecosystems, and it has a great emotional appeal for viewers. When you see a photo of a polar bear, your first thought isn't about how quickly it may kill you or that they're extremely dangerous creatures; instead, you think about how gorgeous they are and how vulnerable to extinction they are. Using these specific species, which are well-known for being endangered and living in a life-threatening ecology, gives the image more credibility and emotional appeal. World Wildlife federation is a well-known organization that supports wildlife species andfights global warming; therefore, this ad is much more powerful and can reach a larger audience because most people are familiar with them. This lends credibility to the advertisement, in addition to the emotional appeal you receive from seeing it and allows you to make it incredibly convincing.Furthermore, global warming has been a hot issue over the previous decade, but it has lately gained in popularity and informed an increasing number of people, so it was launched at the ideal moment to begin reaching a bigger audience. People may dispute whether or not global warming is true, but facts reveal that the ice in Antarctica is melting, which making polar bear in danger. By putting on the bears, the ad was designed to combine the normalcy of graffiti with a new degree of cruelty, giving viewers a realistic sense of devastation and making it easier for them to get the ad's concept. The emotional impact of the commercial is amplified by the placement of the polar bears as innocent animals. Furthermore, because they are such a well-known extinct species and the source of images, their reputation is significantly higher. Althoughthe advertisement is sarcastic, the utilization of graffiti is a brilliant strategy because everyone is familiar with the harm it does. It simplifies the ad's meaning so that everyone may comprehend