MANAGING A HOLISTIC MARKETING ORGANIZATION 1 MT450M6 6 Apply Marketing Mix principles to business or consumer services Purdue Global University Managing a Holistic Marketing Organization Choose business service or consumer service from above The choice of consumer service is viable for Environmentalgear The company aims to introduce a consumer service that involves the regular visitation by a home ambience consultant to assess the condition of the home products and adjust them accordingly Risqiani Maemunah 2019 The home ambience consultant will also recommend suggestion to improve the home environment The consumer service is prudent because it will not only enhance rapport between the organization and its customers but also increase sales volumes and profitability The consumer service will also enhance the competitiveness of Environmentalgear s products and it will enable the management to integrate decisions and policies to improve customer experience The consumer service will also offer sustainable economic mainstays to consultants suppliers investors and other stakeholders Provide a synopsis of your research on the Internet regarding any competition Companies that offer environmentally friendly furniture office and home products include Etsy Reclaimed Furniture West Elm The Citizenry and Joybird among others As the name suggests Etsy Reclaimed Furniture relies on reclaimed furniture to develop customized furniture home and office products Sofiana Fajarwati 2018 The firm also offers customer friendly services and the affordability of the products enhances customer loyalty West Elm is a furniture company headquartered in Brooklyn NY The company develops furniture suited for MANAGING A HOLISTIC MARKETING ORGANIZATION 2 home and office use and designs products based on customer specifications The designs are not only unique but also integrate a blend of colors to enhance their attractiveness West Elm allows customers to select and purchase furniture online which is convenient and reliable and contributes to increased sales volumes The Citizenry is a home decor firm that develops elegant furniture and home products The Citizenry also offers products such as pillows rugs and sheets to enhance the home products shopping experience for customers Joybird is an online furniture firm that specializes in e commerce to interact with clients The firm offers custom made furniture for customers and the company s mission is to improve customer s online purchase experiences All the furniture companies compete with Environmentalgear because they not only develop furniture and home products but also distinctive services Explain why they might want to add services to their business Environmentalgear should add services to the business because of the following reasons First the firm operates in a highly competitive industry which requires innovation and creativity in product development and service provision Rashdan 2016 The need to increase the quality of customer service is imperative because it will create a good rapport between the company and stakeholders resulting in increased sales Second Environmentalgear should add services to obtain feedback from customers about the efficacy of home products and furniture The feedback will be vital for policy formulation to integrate customer demands and preferences Third Environmentalgear should add services to enhance its competitive edge over its rivals in the industry The services should generate value for stakeholder funds they should be flexible and sustainable MANAGING A HOLISTIC MARKETING ORGANIZATION 3 Using the marketing mix provide the 4 P s of this new consulting service for home or office developing the particulars that make sense based on the scenario and the real world Environmentalgear should integrate the following marketing mix to enhance its consumer Place Environmentalgear should consider the place for consolidating the consumer service The location for customer complaints should be the headquarters or any office near their residence The location should not only be strategic but also convenient which will not only save customers time and resources but also enhance stakeholder relations Product The consumer service is viable because it will enable Environmentalgear to enhance customer experience by enhancing innovation and value for money and sustainability Rashdan Promotion Environmentalgear should integrate cost effective promotional methods such as discounts free samples catalogues and customer demonstration The firm should include marketing strategies such as the adoption of social media and investing in print and broadcast Price The cost of the consumer service should be affordable and flexible implying that it should align with industry and technology changes Describe how they might want to launch these services and associate them with their branding service 2016 ads MANAGING A HOLISTIC MARKETING ORGANIZATION 4 Environmentalgear should launch the consumer services by advertising them on popular media platforms such as social media The company should also advertise the consumer service on television magazines and incorporate personal selling techniques Launching the consumer service on online platforms is cost effective convenient reliable transparent and accountable and will enhance brand loyalty among customers MANAGING A HOLISTIC MARKETING ORGANIZATION 5 References 212 Rashdan W 2016 The impact of innovative smart design solutions on achieving sustainable interior design WIT Transactions on Ecology and the Environment 204 623 634 https www witpress com Secure elibrary papers SC16 SC16052FU1 pdf Risqiani R Maemunah S 2019 Building the Attitude of Consumer Concern for Environmentally Friendly Products Business and Entrepreneurial Review 15 2 201 https www researchgate net publication 335844425 Building the Attitude of Consum er Concern for Environmentally Friendly Products fulltext 5d803e42a6fdcc66b001b781 Building the Attitude of Consumer Concern for Environmentally Friendly Products pdf Sofiana Y Fajarwati A A 2018 November Environmentally Friendly Material Characteristics Applied to Interior and Furniture In 3rd International Conference on Creative Media Design and Technology REKA 2018 pp 235 237 Atlantis Press https www atlantis press com article 25906956 pdf MANAGING A HOLISTIC MARKETING ORGANIZATION 6