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Management FinalChapter 99.1Objectives:1. Understand the nature of organizational culture2. Recognize how organizations support and achieve innovation3. Describe how managers lead the process of organizational changeIN CLASS EXAMPLE:Zappos and Culture—CEO Tony Hsieh - Foundation is about their culture and core valueso 10 Core Values: Be humble, passionate opened-minded, etc …- “Culture is a mindset”Managers Must:- Develop Culture- Encourage Innovation- Manage ChangeOrganizational Culture- Culture—a system of shared beliefs and values guiding behavior (internal)and set of signals of what is considered appropriate and inappropriate (external)o “The way we do things around here”o Helps set its moral character and performance tone- Culture is Personal—Snoop Dog, TSwift, Beyonce all share culture becauseof their industry even though they focus on different genres- Culture is Organizational—IBM CEO Ginni Rometty gets job; all CEOs of this company are usually added to Augusta National Golf Club but it is an all male club; “Men’s culture only;” She has yet to be invited to join however two women CEOs have been admitted- Organizational culture helps to set values, shape attitudes, reinforce beliefs, direct behavior, and establish performance expectations and the motivation to fulfill them- Culture is Corporate—o Shape attitudeso Reinforce beliefso Direct behaviorso Set expectations Disney Traditions--At Disney employees are called “cast members,” they go through a training/orientation in which Mickey comes and helps show the huge impact he has on the image of Disney; 1- Culture is Global—use maps to show/display culture (color coordinate etc) Wall Street Culture John Reed”self select culture” - Strong Cultures—clear, well defined, and widely shared among organization memberso Strong cultures are created by leaders who then set the tone; socialization also helps reinforce the strength of an organization’s culture- Socialization—the process through which new members learn the culture of an organization- 4 Different Culture Types:o Hierarchical Culture—emphasize authority, tradition, and clear roleso Rational Culture—emphasize process, efficiency, and slow changeo Entrepreneurial Culture—emphasize change, growth, creativity, and competition o Team Culture—emphasize teamwork, collaboration, and trust- Observable Culture—what you see and hear when walking around an organization Observable things represent, communicate, and carry the culture over time, keeping it visible and clear in all members’ eyes Portrayed through work attire, office arrangements, behaviors toward one another, and treatment towards customers Also portrayed through stories, heroes, rituals, and symbols that are part of daily organizational life- Core Culture—underlying assumptions and beliefs, that shape and guide people’s behaviors This is an organization’s second and deeper level of organizational culture Ex: excellence, innovation, social responsibility, integrity Usually found in values statements, mission statements, and executive speeches2- Cultural Benefits of Heroes, symbols, rites and rituals, and stories:o Heroes—shared knowledge of hero stories; establish or represent core valueso Rites and Rituals—creates connections---ppl and org; builds morale and engagement; shared hands on experiences Pixar and culture—staff meetings involve spontaneous meetings and a fun environment for creativityo Symbols—common understanding of culture; easy to recognize (you and others) Thurl—voice of frosted flakes—“They’re greeeeatt” and lion are symbolso Stories—easily remembered and passed on; instills deeper cultural understanding Wegman’s “best place” to work—offers opportunitiesto employees; where performance and culture intersect; EXAM Q—successful employees, customers, and leaders stories are great and help drive culture of the business- Edgar Schein’s Levels of Culture—Corporate Culture Levels**exam q3Value-Based Management- Value-Based Management—actively develops, communicates, and enacts shared valueso Managers do this by practicing the core values, modeling them for others, and communicating and reinforcing them in all that they do- Symbolic Leader—uses language and symbols and actions to establish andmaintain a desired organizational cultureo Symbolic leaders tell stories over and over again and encourage others to do the same; may refer to the “founding story;” remind everyone about organizational heroes, past and present, whose behaviors exemplify core values; - Workplace Spirituality—involves practices that create meaning and shared community along organizational memberso Used in mgmt to describe practices that try to enrich people’s lives by bringing meaning to their work and helping them engage one another with a sense of shared community 9.2Process, Product, and Business Innovations- Innovation—the process of taking a new idea and putting it into practice; the process of translating an idea or invention into a good or service that creates value or for which customers will pay- Nick D’Alosio—Innovator 2013; sold app to Yahoo at 17; sold company for 30 million—Summly Appo Innovation Discussed in 3 Forms:1. Process Innovations—result in better ways of doing thingsa. Lean Principles = Reduction of wastei. Six Sigma=process improvementii. Reduction in costiii. Increased turn aroundiv. Increase in outputv. Better customer satisfaction42. Product Innovations—result in new or improved goods or services3. Business Model Innovations—result in ways for firms to make moneya. Finding a way to enhance what we are doing nowb. Blockbuster—pay/video; Dish—satellite tv; c. Google is doing business model innovationsearch and advertising—driverless Google card. Instagram—using filters and such to make photos beautiful to keep for oneself and to share with others; CEOKevin systrom; easy to customize and easy to shareo Green Innovation or Sustainable Innovation—reduces the carbon footprint of an organization or its products- Found in areas like energy use, water use, packaging, waste management, product development, and transportation practices- Ex: solar energy; Toyota and Subaru are trying to create cars that exhibit zero wasteo Social Innovation—business innovation driven by a social conscience- Social Entrepreneurship—pursues innovative ways to solve pressing


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PSU MGMT 301 - Management Final

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