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Media and PsychCultivation theoryContinuous long-term exposure to television has smack but measurable effects on the way we perceive the worldMedia has authorityParasocial interactionsAgenda settingPseudosymmetry–the false impression you get that science is divided on some issue. Even if one side of the story is completely impossible.TechniquePresent wild claims as newsInclude one or two experts. One that endorses the claim and another that refutes itPdeudosymmetry encourages a beliefBiasesPerception of risk-what we recall when we evaluate risk is determined by what comes to mind.Media selects what we seeVivid and unusual eventsThe media paradox-the more we rely on the media to inform us the less accurate our perception of risk will beVividnessEmotional, concrete, personalApplications in the Evening NewsTaking to the man on the street about some news itemStanding next to an overpass in a blizzard to report the weatherFilming in front of the courthouse to report a jury verdictThe east with which we recall the likeliness of things to happen11/19/2013Media and Psych- Cultivation theoryo Continuous long-term exposure to television has smack but measurable effects on the way we perceive the world Media has authority Parasocial interactions Agenda setting- Pseudosymmetryo –the false impression you get that science is divided on some issue. Even if one side of the story is completely impossible. o Technique Present wild claims as news Include one or two experts. One that endorses the claimand another that refutes it Pdeudosymmetry encourages a belief- Biaseso Perception of risk-what we recall when we evaluate risk is determined by what comes to mind.  Media selects what we see Vivid and unusual events The media paradox-the more we rely on the media to inform us the less accurate our perception of risk will be- Vividnesso Emotional, concrete, personal- Applications in the Evening Newso Taking to the man on the street about some news itemo Standing next to an overpass in a blizzard to report the weathero Filming in front of the courthouse to report a jury verdict- The east with which we recall the likeliness of things to


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OSU PSYCH 2301 - Cultivation theory

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