1 New competitors and copycat products create a race to cut costs cut prices and increase features that may benefit consumers but erode industry wide Questions competition innovation a b c profits d e markets technology 2 A main goal of Intellectual Property protection is a To provide incentives for innovation b To limit the number of types of intellectual property that are created c To treat information goods more like physical goods d To define the unique characteristics of information goods 3 The is the set of interrelated activities that bring products or services to market value chain a b operational advantage strategic advantage c d sustainable competitive advantage e exploitable asset package 4 An information good a is a collection of symbols b is one whose value derives more from content than from physical form c is generally easy to digitize d all of the above e none of the above 5 Load Balancing refers to a Distributing computing or networking workload to avoid slow performance b Ability of a system to continue operation even when there is heavy traffic c Providing hardware and services to run web sites d Running multiple software applications at one time 6 The incentive problem refers to a The fact that most people are lazy b Difficulties in motivating employees to protect firms Intellectual Property c Difficulties created because information goods have properties of public goods d Difficulties in determining the appropriate price for information goods e None of the above 7 Your friend is trying to make a database for a local business to help organize information on their employees She identifies the following as entities First Name Position Department Employee Which of the above should NOT be an entity and why a First Name because it is an attribute of employee First Name because it is an instance of employee b c Position because it is an attribute of department d Position because it is an instance of department e NONE OF THE ABOVE 8 Which of the following is the best example of horizontal differentiation a 89 91 and 93 gasoline b different seats at Kennedy Center for the Performing Arts c d different monthly plans for phone service from Verizon iPods in different colors 9 Using a single quote of a song in a published piece of work is an example of under the First Amendment in which the use of copyrighted material is permitted without the author s consent Answers to above 1C 2A 3A 4D 5A 6C 7A 8C 9 Fair Use 10 A preschool wants a simple system to keep track of basic information about students classes and staff There are currently 6 classes each named with a color e g Red Class Green Class etc Each student is assigned to a class Each class has at least one staff member who is a teacher but may have several other staff also e g student teachers teacher aides etc Classes conduct projects and the school wants to keep track of what projects have been conducted by what classes and when e g the Red Class did a project on animals starting on 1 15 12 a Draw an ER Diagram to capture the main entities and relationships Note any assumptions you make in doing this List relevant attributes for each entity b 11 Draw appropriate relationships among these tables 12 Complete the query so that it shows the customer numbers and last names of customers who have ordered item number 3
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