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14 pages
Brands and Brand Loyalty Notes
3 pages
Midterm Review
40 pages
Lecture notes
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Exam 1
18 pages
Midterm
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Post-purchase Dissonance
7 pages
Section 1 – Self Concept and Groups
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Methods for Conducting Consumer Research
Post-Purchase Processes
43 pages
Study Guide
5 pages
Demographics and Segmentation Notes
Demographics
Targeting the Right Consumers Notes
4 pages
Consumer Decision Making Notes
Midterm Study Guide
56 pages
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